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Not Only Samsung and LG, but Also BOE and AUO…Panel Profit Plunges due to LCD

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Source = BOE

Source = BOE

 Hyunjoo Kang / Reporter / jjoo@olednet.com

Although Samsung and LG both had smooth Q1 2016 for set businesses including TV, display sectors were different. The majority of the industry believes that global oversupply of LCD’s effects was great. Key LCD players in China, who could be seen as responsible for the LCD oversupply, also showed bleak performance. Key global LCD panel companies, including BOE and AUO, also revealed much reduced Q1 2016 profit.

On 28 April, Samsung Electronics and LG Electronics announced that the business profit in Q1 2016 improved. Samsung Electronics recorded KRW 6.68 trillion business profit, a 12% increase compared to Q1 2015. LG Electronics also announced operating profit of KRW 505.2 billion, up 65.5% from last year. Both companies emphasized favorable TV business.

On the other hand, Samsung and LG both received significant damages in display sector. In Q1 2016, Samsung Display recorded operating loss of KRW 270 billion. Samsung Display recorded a profit against expectations. However, the business profit of KRW 39,500 million in Q1 2016 is a 94.7% fall from last year.

Not only Samsung and LG, but display leaders in Greater China region also showed much diminished performance. BOE, which has been aggressively investing in large area LCD mass production, showed a 6.7% increase from previous year with approximately CNY 12,300 million for Q1 2016 revenue. In Q1, BOE showed business profit of CNY 108 million, but profit ratio plummeted compared to the same period in 2015. The profit ratio in Q1 2016 fell to 0.8% from 8% in Q1 2015. On 28 April, Taiwan’s AUO also revealed TWD 5.58 trillion business loss in Q1 2016.

BOE and AUO are both key players within the global LCD TV panel industry, and within the top 5 in the Greater China region. BOE, in particular, is chasing the leader LG Display with aggressive product supply. The fact that BOE recorded dismal results despite this is analyzed to be due to price fall due to the oversupply of LCD and spread of OLED among others.

For global OLED leader for mobile device, Samsung Display, was known to have recorded deficit of approximately KRW 900 billion in LCD despite Samsung Electronics’ strength in OLED smartphone. Essentially, LCD eroded the profit that OLED brought. For LG Display, experts believe that as a leader of OLED for TV market, the company could avoid deficit by making up for the damages from the LCD price fall.

An expert of the display industry explained that LCD leaders such as BOE might have expanded market share with the product supply, but would have received significant damage in profit ratio. However, he explained that compared to 30 inch LCD panel, 50 inch and 60 inch level large area LCD panel received less fallout from the price fall. He then estimated that as the large size TV demand is increasing, the LCD industry could be improved in Q2.

 

Samsung, Despite the Favorable TV Sales in Q1, Display Still in Deficit

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Source = Samsung Elec.

Source = Samsung Elec.

 

Samsung Elec. today announced financial results for the first quarter ended March 31, 2016. Samsung’s revenue for the quarter was KRW 49.78 trillion, an increase of 5.7 percent YoY, while operating profit for the quarter was KRW 6.68 trillion, an increase of 12 percent YoY. In the company’s earnings guidance disclosed on April 7, 2016, Samsung estimated first quarter consolidated revenues would reach approximately KRW 49.0 trillion with consolidated operating profit of approximately KRW 6.6 trillion.

The first quarter saw overall earnings growth led by the early launch and successful sales of the flagship Galaxy S7 and S7 edge, improved memory product mix, expanded 14nm supply of System LSI products and increased sales of OLED panels.
Overall earnings of the Display Panel business decreased due to a sharp decline in LCD panel earnings although earnings of OLED panels improved mainly driven by the Galaxy S7. The LCD business experienced temporary yield issues while adopting new process technology as well as TV panel price decline.

The IT & Mobile Communications (IM) Division saw a substantial earnings improvement both YoY and QoQ mainly driven by the early launch of Galaxy S7 and its strong sales and improved cost efficiency through the streamlining of mid-to-low-end smartphone lineups. Although the company had a one-time royalty settlement expense in the quarter, the impact on operating profit was equivalent to less than 1 percent of IM revenue.

The Consumer Electronics (CE) Division achieved significant earnings growth YoY led by expanded sales of premium TV models such as SUHD TV and Curved TV in developed markets, and also a notable sales increase of premium home appliance products in North America.

In the second quarter, the company expects its solid performance to continue led by steady earnings in the Mobile and Semiconductor businesses plus improvement of the CE and Display Panel businesses.

The IM Division is expected to secure solid earnings by expanding sales of the Galaxy S7 along with strong profitability of mid-to-low-end products. The CE Division expects to see improvements as seasonality should improve air conditioner sales, while flagship SUHD TV sales are expected to increase.

The Display Panel segment is expected to see earnings improvement compared to the previous quarter as LCD profitability is forecast to rise on stabilized TV panel yields and improved demand and supply conditions.

For the Display Panel business, OLED earnings are expected to improve due to growth driven by an increase in flexible and high-resolution panels. LCD panel profitability is expected to improve in the second half driven by high valued-added products amid better supply and demand conditions.

For the IM Division, the company expects the sales of flagship products to increase YoY, especially with strong demand for flagship products such as the Galaxy S7 and new model launches in the second half. In addition, the company will continue to manage cost efficiencies by streamlining its smartphone lineups.

For the CE Division, the company will focus on profitability by increasing premium products such as SUHD and Curved TVs. With the Olympics and other global sporting events forecast to drive global demand for large-size TVs, the company expects strong improvements in operating results YoY.

Meanwhile, capital expenditure (CAPEX) for the first quarter was KRW 4.6 trillion, which includes KRW 2.1 trillion for the Semiconductor business and KRW 1.8 trillion for the Display Panel business. The annual plan for CAPEX has not yet been confirmed but is projected to increase slightly compared to last year’s CAPEX based on various business opportunities. CAPEX for the Display Panel segment may increase as the company sees strong market demand for OLED panels. DRAM CAPEX will remain flexible based on supply and demand conditions but is expected to be lower than 2015.

The Display Panel segment posted KRW 6.04 trillion in consolidated revenue and KRW 0.27 trillion in operating loss for the quarter.

In the first quarter, shipments of OLED panels improved from the previous quarter, driven by launches of new high-end smartphone panels and strong demand for smartphones in the mid-to-low-end space. Conversely, the company’s LCD panel shipments decreased, affected by weaker demand during low seasonality.

Looking ahead to the second quarter, for OLED panels, Samsung hopes to actively address demand for new products and expand its customer base, while focusing on improving profitability of LCD panels by increasing shipments of strategic premium products such as UHD and large-size panels.

In 2016, the company expects OLED demand will continue to rise helped largely by growth in the mid-to-low-end smartphone segment while the LCD market will continue to be over supplied. In this market, Samsung hopes to actively address demand for new products, increase sales of value-added products and reinforce its leadership by developing new panel applications.

The IM Division – comprising the Mobile Communications and Networks Businesses – posted KRW 27.60 trillion in consolidated revenue, a 6.6-percent YoY increase, and KRW 3.89 trillion in operating profit for the quarter, a 42-percent YoY increase.

While smartphone and tablet demand saw a slight QoQ decrease due to seasonal effects, overall operating profit for the Division increased. This increase was largely due to the early launch and strong global performance of the flagship Galaxy S7 and S7 edge, as evidenced by robust sell-out figures and low inventory levels compared to their predecessors. A streamlined mid-to-low-end smartphone lineup also contributed to improved profitability.

Looking ahead to the second quarter, while demand for smartphones and tablets is forecast to remain flat due to continued weak seasonality, the worldwide rollout of the latest flagship models as well as an increase in shipments of the mid-to-low-end Galaxy A and J series are expected to help the company maintain robust sales momentum and profit.

As for the year ahead, Samsung anticipates softening demand in the smartphone market and negative growth in the tablet market. The company will reinforce its leadership in the premium smartphone segment on the back of the Galaxy S7 and S7 edge, while continuing to increase volume and improve profitability in the mid-to-low-end segment. In addition, the company will continue to expand the Samsung Pay service to global markets and look into new business opportunities.

For the Networks Business, the company will seek growth through the continued rollout of 4G LTE services in new markets around the world, including Southeast Asia.

The Consumer Electronics Division – encompassing the Visual Display (VD), Digital Appliances (DA), Printing Solutions and Health & Medical Equipment (HME) businesses – posted KRW 10.62 trillion in consolidated revenue and KRW 0.51 trillion in operating profit for the quarter.

In the first quarter, TV market demand decreased YoY due to weak seasonality and economic downturn in emerging markets. Earnings for the VD Business showed significant growth YoY, led by increased sales of premium products such as SUHD and Curved TVs.

For the appliances business, earnings improved compared to the corresponding quarter last year, led by continued growth in the North American market and increased sales of innovative premium products such as Chef Collection refrigerators and the Activewash™ washing machine.

In the second quarter, TV demand is expected to slightly increase riding on sports events such as the Olympics. The company plans to further improve profitability by continuing to focus on the new and improved SUHD TVs with the world’s only cadmium-free Quantum dot display, while also increasing sales of premium products such as UHD TVs and Curved TVs.

Digital appliance demand is expected to rise due to seasonal growth for air conditioners, despite global market uncertainties. Against this backdrop, Samsung aims to increase profitability by expanding sales of innovative premium products such as a newly launched air conditioner and Family Hub Refrigerator. Additionally, the company expects to improve performance by expanding its enterprise business including built-in kitchens and system air conditioners.

Foxconn Takes Over Sharp…what will happen to Samsung·LG?

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Hyunjoo Kang / Reporter / jjoo@olednet.com

Foxconn Decided to Buy Sharp for Approx. $ 3.5 billion, Source: Foxconn

Foxconn Decided to Buy Sharp for Approx. $ 3.5 billion, Source: Foxconn

 

On March 30, 2016, Taiwan’s Hon Hai’s Foxconn agreed to buy Sharp for about $ 3.5 billion. With this decision, there is much focus on how it will affect Korean display and set companies including Samsung and LG.

 

Foxconn, primarily an electronics contractor manufacturer, became responsible for Apple’s iPhone production and continued its growth. The fact that through this takeover Foxconn now possesses display mass production ability can greatly affect Korean companies that are currently leading the display and set market.

 

◆ Competition with Samsung·LG for iPhone Panel Supply Intensifies

 

A possible scenario for future includes Foxconn becoming a strong competitor for Samsung Display and LG Display in smartphone OLED sector for Apple’s iPhone.

 

Although Sharp is a company that produces LCD, it is estimated that Foxconn will invest in Sharp to mass produce OLED.

 

Apple is expected to release OLED equipped iPhone from 2017, and it is known that Samsung Display, strong in OLED, have agreed to supply the initial volume. As Apple has been close with LG in supply and demand of display, some believe that LG Display will become the biggest supplier in future.

 

However, if Apple’s key collaborator Foxconn begins to produce OLED, it could become a strong rival for Samsung and LG.

Sharp Headquarters, Source: Wikipedia

Sharp Headquarters, Source: Wikipedia

 

◆ Suggestion of Foxconn’s Own Brand Set Production Prospect

Foxconn, despite being a contract manufacturer, became widely known with great growth. As such, the company could branch out into producing sets under their own brand name. Furthermore, with the display mass production now possible with the Sharp takeover, this scenario is gaining traction. According to market experts, Foxconn is now able to expand its smartphone and TV set business. As Chinese set companies are rapidly growing to threaten Korean companies, the prospect of Foxconn’s set business cannot be ignored.

 

One display expert explained that as a key collaborator of Apple, Foxconn can successfully enter the smartphone panel market. He further analyzed that with Foxconn’s expertise in set production, their own brand set release is not too much to expect, and that this will be easier with the takeover of Sharp.

Blossoming April… Hurt by LCD, Heal with OLED

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Hyunjoo Kang / Reporter / jjoo@olednet.com

Flexible OLED from LGD(CES 2016)

Flexible OLED from LGD(CES 2016)

From April, the display industry is estimated to start mending the damage carried out by LCD with OLED.

 

In Q1 2016, Korean display industry suffered due to oversupply of Chinese LCD panels. Market experts believe that Samsung Display and LG Display will announce large Q1 deficit in April due to LCD.

 

However, the display market is expected to actively improve its performance from April.

 

Dong-won Kim, analyst with Hyundai Securities, estimated that great increase in profit is expected from Q2 2016 due to the increase in OLED operation rate and yield improvement. Also because of profitability improvement effect following LCD panel’s price rebound, the deficit will decrease.

 

LG Display’s performance in OLED sector is expected to noticeably improve. Over 90% of LG Display’s total mass production line is LCD at present. Hence, the fall of LCD price in Q1 is expected to have hit hard and OLED business is also showing deficit.

OLED TV from LG(CES 2016)

OLED TV from LG(CES 2016)

◆ After Harsh Q1, Warm Breeze of OLED… Spring for Equipment Industry Too

 

However, this will change from Q2. Analyst Hyeoncheol So of Shinhan Investment forecast that LG Display’s OLED TV sales volume and revenue in Q2 2016 will increase by 144% and 106% respectively. He added that the business deficit of OLED TV sector will greatly decrease.

 

LG Display is anticipating that the deficit will turn to profit in H2 2017, with the business profit of up to 1 trillion KRW in 2017, an increase of 115%.

 

Samsung Display, whose LCD and OLED ratio is 50:50, is expected to show 900,000 million KRW in deficit in LCD sector this first quarter. However, this is estimated to be compensated to some degree by the profit in OLED.

 

Samsung Display and LG Display are actively carrying out investment in OLED panel mass production line in Q1. As well as the investment in turning the existing LCD line to OLED, investment in new OLED line establishment is actively being carried out.

 

As such, with the optimistic outlook on OLED within the display market, flexible OLED manufacturing equipment companies such as Tera Semicon, Viatron Technologies, and Dong A Eltek had been discussed as the favorites of securities companies. In fact, Samsung Display’s flexible OLED manufacturing equipment related key collaborator AP Systems showed remarkable growth recording 12,100 million KRW in business profit last year.

 

UBI Research forecast that Korean companies will strengthen their dominance with their 2016 AMOLED shipment’s 95% occupancy of the global market. As OLED is becoming stronger in the TV, smartphone, and VR market, this will become a huge growth engine for global panel companies such as Samsung and LG.

 

“Can’t Cope Because of LCD”… Samsung·LG, in Despair over Large Deficit

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Hyunjoo Kang / OLEDNET / jjoo@olednet.com

<CES 2016 Exhibition. Many Chinese Companies’ LCD TV Were Present.>

Due to the oversupply of LCD panel in global display market, the opinion that Samsung Display and LG Display will also not be able to avoid large amount of deficit is becoming stronger.

 

As of March 28, according to market experts including securities industry, Samsung Display and LG display will both face sizable deficit in LCD sector this quarter.

 

For Samsung Display, Q1 LCD sector is expected to record up to 900,000 million KRW. The company is estimated to reduce the overall display industry deficit with the OLED profit of approximately 400,000 million – 500,000 million KRW. Consequently, Samsung Display is to record approximately 400,000 million – 500,000 million KRW of deficit in Q1 2016.

 

LG Display, whose over 90% of the current production line is for LCD, is estimated to be hit more directly. LG Display has been showing profit in LCD until 2015, but is expected to turn to deficit in Q1 2016. LG Display has been showing deficit in OLED, and market experts are also expecting more deficit in Q1 2016.

 

◆ Unlike Samsung and LG’s High Quality, China Floods Cheaper LCD

The main reasons that display industry is having difficulty include oversupply of Chinese LCD, and overall market depression. Chinese companies’ affordable LCD supply, backed by active support of Chinese government, is damaging Korean companies.

 

Particularly, companies such as BOE, which greatly improved productivity with much assistance from Chinese government including corporate tax exemption, have been pressuring Samsung, LG, and others in the global LCD market. As the Chinese companies are still aggressively investing in LCD facilities, the LCD oversupply is analyzed to continue until 2018.

 

Accordingly, the majority of the industry believe that both Samsung Display and LG Display will carry out LCD production line restructuring. In a recent conference hosted by information company IHS, senior analyst Jeong Du Kang revealed that LG Display could restructure Gumi’s P2, 3, 4 production lines, and added that some thinks L6 production could stop following the same of L5 production line last year.

 

As expected, both companies do not officially comment on these forecast. However, most of the industry players believe that the production line changes of the 2 companies are inevitable.

 

One display expert explained that “unlike Samsung and LG which do not accept even small faults, Chinese companies are pouring out products with slightly lesser quality armed with lower price, and will dominate the mainstream market”.

 

He also estimated that as Samsung and LG are nearing the situation where they have to give up LCD, the speed of which OLED will settle as the main player within the global display market will increase.

Samsung, Even if OLED TV is Released, Different from LG

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Hyunjoo Kang / Reporter / jjoo@olednet.com

<LG Elec. is Introducing OLED TV in CES 2016>

 

Within the TV market, there is an opinion that even Samsung Electronics which believes it is not yet the time for OLED panel cannot continue to insist on LCD. Experts estimate that even if it is the same OLED TV, Samsung Elec. will differentiate the actualization method from competitors’ including LG Electronics. One of the possibilities suggested is Samsung’s selection of ink-jet printed OLED TV panel.

 

Hyun-Suk Kim, Samsung Elec. Visual Display department’s vice president, who recently announced new LCD based SUHD TV mentioned that OLED TV is premature and also needs technological improvements.

 

However, it looks to be difficult for Samsung to insist on LCD TV only in the long term. China is threatening Korean companies in LCD panel market with superior price competitiveness; there is too much risk for Korean display companies such as Samsung Display to invest further in LCD production line. Although Samsung Elec. is not receiving panel supply exclusively from Samsung Display, Samsung Display is the biggest supplier. Therefore, Samsung Display’s LCD investment reduction is also expected to affect Samsung Elec.’s TV business.

 

Furthermore, Samsung Elec. is in the position of having to emphasize OLED’s superior picture quality over LCD in smartphone business, but highlight the opposite in TV. This is also an issue that needs to be tackled.

 

Despite these issues, Samsung cannot easily start on OLED TV as several problems such as price competitiveness have not been solved.

 

<Hyun-Suk Kim, Samsung Elec.’s Vice President, is Introducing New SUHD TV>

 

◆ Ink-jet Printing, Can it Solve OLED for TV Price Issue?

 

According to Dong-won Kim, analyst with Hyundai Securities, Samsung Display, with Samsung Elec. as the biggest client, has unfavorable structure for reducing production cost as 65 inch OLED TV panel production efficiency is low in Gen8 line.

 

Kim estimated that Samsung Display will apply solution process ink-jet printing technology to OLED TV with 2018 mass production target in order to solve this problem.

 

When producing OLED TV panel, WRGB OLED method, which uses evaporation method, can only reduce production cost by certain amount as the material usage efficiency is low. On the other hand, ink-jet printing RGB technology finely deposits ink in liquid form and can reduce materials cost. Additionally, RGB OLED has fewer organic layers compared to WRGB OLED and processes can be decreased.

 

For these reasons, some believe that Samsung will select ink-jet printing method rather than evaporation for OLED TV in future. There is also a view that LG Display, which is currently using evaporation method, will also actively consider producing ink-jet printed OLED TV panel in the long term.

 

A display expert explained that although ink-jet printing processes are simpler than evaporation method, that does not necessarily mean materials cost is always cheaper. The ink-jet printing technology is not yet perfect, and particularly for blue the efficiency issue has not yet been solved.

 

He added that Samsung Elec. has strong tendency to differentiate itself from competitors such as LG, and even if Samsung Elec. releases OLED TV, it is likely that ink-jet printing, which is different from LG, will be the preferred method.

Why is ‘Cadmium-free’ Significant? Samsung’s Quantum Dot SUHD TV

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Hyunjoo Kang / jjoo@olednet.com

<Samsung Elec. Released 2nd Generation Quantum Dot TV. Source: Samsung Elec.>

On the subject of Samsung Electronics’ 2nd generation quantum dot display equipped SUHD TV product, recently released in Korea, display experts consider the actualization of 1,000 nit without cadmium as the key strength.

 

In 2015, Samsung Elec. first launched quantum dot SUHD TV under the name nanocrystal technology. Each quantum dot of nanosize, 10,000 times narrower than a human hair, actualizes accurate color.

 

According to Samsung Elec., the 2nd generation quantum dot technology to produce this new product, an improvement over last year’s. The company emphasized that compared to the previous product, the price was reduced and brightness was improved. HDR (high dynamic range) with 1,000 nit maximum was applied to the new product.

 

The 1,000 nit brightness is the standard figure of premium image produced in Hollywood, US. If this figure is high, screen’s bright and dark areas can be experienced fully even in bright environment such as a living room area.

 

Although not applied to all models of Samsung’s 1st generation quantum dot SUHD TV, 1,000 nit brightness was applied to the majority of the models; that 1,000 nit brightness was applied to the new product is not worth much attention by itself.

 

<Samsung Elec.’s 1st Generation Quantum Dot TV vs. Other Display in CES 2015>

 

◆Hazardous Heavy Metal Cadmium, Why Difficult to Remove?

 

Quantum dot film includes cadmium. As cadmium is a hazardous heavy metal, cadmium including quantum dot film cannot be environmentally friendly. Cadmium use in Europe is limited.

 

However, without cadmium, the quantum dot film’s optical efficiency is reduced. In order to make up for this, LED chips have to be applied which increases the price as well as the energy consumption. An alternative method to avoid this is development of additional quantum dot materials that increase efficiency.

 

For these reasons, some Chinese companies that produce quantum dot display equipped products select to use cadmium, overlooking the environmental issues. Samsung Elec. also emphasized that it is the only company that utilizes environmentally friendly cadmium-free quantum dot materials.

 

Through quantum dot materials’ efficiency and color mapping algorithm improvement, Samsung actualized 1,000 nit brightness without resorting to cadmium and without increase in power consumption. Color accuracy, which is a quantum dot display trait, was also improved by 25%.

 

Samsung Elec. is planning to release 14 models of SUHD TV, from 49 inch to 88 inch, in Korea. This is over 30% increase compared to last year. The price also was reduced by 900,000 KRW compared to the previous version. The new products, depending on the specifications, cost around 6 million KRW for 65 inch, and 4 million KRW for 55 inch.

A comment from a display expert is, “the new product has 1,000 nit brightness is not significant by itself, and color accuracy improvement also is not of much attention as it is an existing quantum dot trait”. However, he also put another comment from his analysis, “1,000 nit brightness was actualized without using cadmium and without decreasing energy efficiency is worth noting”.

Samsung Electronics Unveils Galaxy S7 and S7 Edge

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On February 21 (local time), Samsung Electronics held Samsung Galaxy Unpack 2016 event at the Barcelona International Convention Center (CCIB), Spain, and unveiled smartphone Galaxy S7, Galaxy S7 Edge, and Gear 360, a camera that can film in 360°.

 

Koh Dongjin, Samsung Electronics Mobile Communications Business president, announced that at this important time of change in the mobile industry, Samsung Electronics will provide not only smartphone but also the comprehensive experience and value for the consumers through diverse products, contents, and service surrounding the smartphone. He added that the company will pay even more attention to the consumers in future and lead the mobile market through ceaseless challenges in new technology and areas.

 

4 items were much emphasized in Galaxy S7 and S7 Edge. Firstly, for the camera, the latest technology used in the top DSLR, dual pixel image sensor was applied to smartphone for the first time in the world. Particularly, the demonstration of Galaxy S7 and S7 Edge camera’s superiority through the comparison with iPhone 6S is analyzed to be a move to come ahead in the future competition with iPhone.

 

The second is the battery capacity. Despite that the embedded battery of S6 and S6 Edge was considered a great drawback, the same was applied to the most recent S7 and S7 Edge. However, the battery capacity increased by 38%, in the case of S7 Edge, with 3,600 mAh, and improved on the disadvantage of embedded battery.

 

The third is the low energy consumption environment. AOD (always-on display) was applied, and also to meet the trend of heavy gaming use, the next generation graphic Vulkan API (application programming interface) is supported that can be also used on consoles, minimizing the energy consumption.

 

Fourthly, the new smartphone has the waterproof and dustproof function. The highest standard in waterproof/dustproof IP68 grade was applied to Galaxy S7 and S7 Edge, and provides highest protection. With this function applied to the entire smartphone including components such as USB terminal and earphone jack, waterproofing is possible without a USB cover.

 

Additionally, Samsung Electronics expanded the Galaxy ecosystem and revealed Gear 360, a camera that can take pictures and videos in 360° at the Samsung Galaxy Unpack 2016.

 

Gear 360 has two 195° fish-eye lenses that can take 180° wide angle pictures and videos. These can be put together and generate contents that can be viewed in 360° horizontally and vertically. This can be viewed in virtual reality through Gear VR.

 

Gear 360 can be connected to Galaxy S7, S7 Edge, S6, S6 Edge+, Note5, S6 Edge, and S6, and can film through smartphone application, preview and upload the contents to social network and Google Street View.

 

Galaxy S7 and S7 Edge will be available in 4 colors (white pearl, silver titanium, gold platinum, and black onyx) with luxurious and glass quality. Gear 360 is expected to be released in white in the first half of 2016.

Samsung Electronics’ Smooth Foldable AMOLED Panel Development

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On January 28, Samsung Electronics, through conference call, analyzed Q4 2015 and announced overall results of 2015. Q4 2015 sales of Samsung Electronics recorded 53,320,000 million KRW, a 3% increase from previous quarter, and 6,140,000 million KRW of business profit, an increase of 1,250,000 million KRW from previous quarter.

 

CE (consumer electronics) department showed highest increase of sales compared to previous quarter. Samsung Electronics revealed that LCD TV is receiving great response in advanced market, and that the sales in North America increased by 94% from previous quarter. They also estimate that the demand will increase in 2016 due to Rio 2016 Olympics

 

However, Samsung Electronics’ IM (IT and Mobile) department mentioned that as the smartphone market growth is expected to remain in single digit and competition between companies will become fierce, estimating that future is not simply bright. As a response to this, Lee emphasized that through strengthening of product and efficient lineup they will maintain the margin of double digits. Additionally, Samsung Electronics’ foldable OLED is rising as the new form factor for product build up. In regards to this, Samsung Electronics revealed that foldable display development is smoothly being carried out and they will deal with mass production and market release timing after discussions with customer companies.

 

With the recent news regarding Samsung Display’s second stage investment for A3 line, there is much interest. Samsung Electronics explained that although A3 related investment is estimated for small to mid-size OLED additional investment, detailed plans have not been confirmed. However, through proactive additional capa. increase, they are planning to strengthen Samsung Display’s competitiveness.

 

Regarding large area display, Samsung Electronics reported that they are the only company that is mass producing by using environmentally friendly quantum dot technology. While revealing pride in SUHD TV’s technology prowess, they also suggested new form factor stating they are looking for the best cost competitive mass production method considering large size OLED marketability through diverse research development.

[CES 2016] OLED Smartphone Territory Slowly Expands

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OLED panel, mostly used for Samsung Electronics, is expanding its market and slowly entering China. In CES and IFA until now, Samsung Electronics and LG Electronics only exhibited OLED panel equipped smartphone. However, this time, China’s dark horse Huawei exhibited Samsung Display’s OLED onto new smartphone model Nexus 6P.

 

화웨이1

화웨이2

 

The panel used is 5.7 inch 518 ppi FHD OLED.

 

According to Huawei, although until now LCD has been used as OLED can produce profound black it is estimated OLED will be highly popular in Chinese market.

 

Huawei is already using OLED on smartwatch. Huawei Watch Active that began to be exhibited starting with CES 2015 uses 1.4 inch 286 ppi OLED panel with 400 x 400 resolution supplied by AUO. The thickness of the watch is 4.2 mm and rather thick, but the external design is highly detailed and beautiful much like luxury analog watch.

 

화웨이3

 

As Huawei, which has the highest market share out of Chinese set companies, started to actively push for OLED panel use in smartphone following smartwatch, other Chinese companies, including Xiaomi, are expected to rapidly join the OLED sector.