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次第に領域を拡大しているOLED照明

OLED照明が次第に採用可能領域を拡大していることで、OLED照明市場の開花への期待感が高まっている。特にLG Displayは最近OLED照明の生産ラインを稼働する準備を整え、顧客企業向けのマーケティング活動を積極的に展開しており、OLED照明市場が本格的に拡大するかに注目が集まっている。

 

LG Displayは最近韓国ソウル淸潭洞にあるbaskin robbins BROWNにOLED照明を納品したことを始め、明洞にあるコスメショップIOPEに‘Transparent Connections’が採用されたOLED照明を納品したことを伝えた。LG DisplayはOLED照明の厚さが0.88mmと非常に薄いため、審美的効果が高く、発熱が少なくて化粧品などの展示商品には影響を与えないと説明した。

<IOPEのショップで使用されているOLED照明、参考:lgoledlight.com>

今までのOLED照明市場は、モバイル機器とTVに積極的に採用されているOLEDディスプレイ市場に比べ、成長が遅れていた。しかし、OLED照明は薄くて軽く、柔らかいパネルを実現できることから、次世代照明として注目を集めつつ、そのような特性を活かし、室内照明に限らず、自動車用照明や展示用照明など、様々な分野に広く採用されている。

 

最近はIKEAが7つのOLEDパネルが採用された照明器具‘Vitsand’を発売したことを明らかにし、Mercedes-Benzは2018年型Benz S class CoupeとCabrioletのバックランプ(後退灯)にOLED照明を採用するなど、次第にOLED照明の地位が高まっている。.

 

UBI Researchが発刊した『2017 OLED Lighting Annual Report』では、OLED照明パネルの世界市場規模が2020年から大きく成長し、2021年には約19億米ドルに達すると予想している。

Lighting Industry Market Control by Stable Major Companies, OLED Lighting Shakes It Up

Key companies of lighting industry, such as Osram, Philips, Panasonic, and GE Lighting, occupies approximately 70% of total lighting market and maintains stable entry barrier. Most of the key companies are also actively carrying out OLED lighting development as next generation lighting. As they reveal new OLED lighting panels each year, it is estimated that these companies will play a major role in next generation lighting market.

However, once OLED lighting market is vitalized, the existing lighting companies’ stable market control is expected to be rattled.

OLED Lighting Annual Report, published by UBI Research, pointed out that major lighting companies have already invested in LED lighting in large scale, and estimated until the investment cost is returned new investment for OLED lighting will be difficult. To stimulate OLED lighting market the report suggested push market, a strategy being used in display market. According to the report, the production cost competitiveness can be achieved through aggressive investment by LG Chem. and new OLED lighting companies such as Lumiotec. The report also estimated once OLED lighting market is open through aggressive investment and push market strategy, the lighting market leadership will be transferred to new OLED lighting companies which invested in OLED lighting early from major companies which missed investment timing.

Total Lighting Market Structure Forecast

Total Lighting Market Structure Forecast

OLED lighting market is currently being formed through specialized uses such as for interior/outdoor design, shop, restaurant, medical, and cosmetic. Konica Minolta has already completed mass production line investment and the line has been in operation since the end of 2014. LG Chem. is also positively considering mass production line investment. When OLED lighting panel’s active mass production begins, the market is forecast to expand as specialized lighting and replacement lighting for incandescent and fluorescent lights. From 2020, when OLED lighting panel is estimated to achieve reasonable price as interior lighting through major panel companies’ active mass production, it is estimated it will grow by encroaching part of LED lighting market.

From 2017 OLED lighting panel market for interior lighting is forecast to grow rapidly at CAGR of approximately 90%, and record US$ 5,700 million revenue in 2025. Flexible OLED lighting panel is estimated to be used where normal lighting application is difficult and occupy approximately 27% of OLED interior lighting market in 2025.

Interior Lighting Market Forecast

Interior Lighting Market Forecast