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이세돌이 착용했던 LG Smart Watch, 한국 출시

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강현주 기자 /jjoo@olednet.com

출처=LG전자

출처=LG전자

이세돌이 알파고와의 대국때 착용했던 그 Smart Watch가 한국에 출시된다.

LG전자가 LTE 통신기능을 지원하는 안드로이드 웨어 Smart Watch ‘LG 워치 어베인 세컨드 에디션’을 7일부터 한국 시장에 주요 이통 3사를 통해 출시한다고 6일 발표했다.

‘LG 워치 어베인 세컨드 에디션’은 블루투스로 스마트폰과 연동해 사용할 수 있을 뿐만 아니라, 스마트폰 없이 단독으로 LTE 음성통화, 메시지 송∙수신 등이 가능하다. 이 제품은 안드로이드 4.3과 iOS 8.2 이상의 모든 스마트폰과 연동할 수 있다.

LG전자는 이 제품에 3개의 물리버튼을 탑재해, 버튼 조작에 따라 ‘즐겨찾는 연락처’, ‘메뉴’, ‘극장모드’, ‘LG헬스’ 등 다양한 기능을 직관적으로 사용할 수 있게 했다. 현존하는 스마트워치 가운데 가장 뛰어난 해상도(480×480, 348ppi)를 구현해, 화면을 더욱 선명하고 생동감 있게 표현한다. 또, 이 제품은 타사 대비 약 2배 용량의 570mAh 대용량 배터리를 채택했다.

이 제품의 스트랩은 겉면에 가죽을 별도로 입힌 ‘시그니처 브라운’ 색상이다. 스트랩 옆면 등 내부는 피부에 거부감을 주지 않는 ‘팁시브 엘라스토머’ 재질이다. 이 제품은 ‘고릴라 글래스3’ 강화유리와 하이엔드 아날로그 시계가 채택하던 ‘스테인리스 스틸 316L’을 채용해 내구성을 높였다. 또, 조금의 먼지도 통과되지 않고 최고 1m 수심에서 30분까지 견딜 수 있는 IP67 등급의 방진, 방수가 된다.

한편, LG전자는 지난 3월 이세돌 9단과 인공지능(AI)의 대국에서 이세돌 9단이 ‘LG G 워치 어베인 세컨드 에디션’를 착용하도록 후원한 바 있다.

LG전자 대표이사 MC사업본부장 조준호 사장은 “Smart Watch 시장에서 세계최초로 원형 디자인 트렌드를 선도해 왔듯, 이번 제품도 편의성, 호환성을 한 단계 업그레이드했다”며, “안드로이드 웨어 기반 스마트워치 하나만으로도 자체 통신이 가능한 시대를 열었다는 데 의미가 깊다”고 강조했다.

LG전자, 4K 영상 위한 울트라HD 모니터 출시

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강현주 기자 / jjoo@olednet.com

LG 울트라HD 모니터(출처=LG전자)

LG 울트라HD 모니터(출처=LG전자)

LG전자가 10억 개의 색상으로 생생한 화질을 구현하는 울트라HD 모니터를 출시했다고 4일 발표했다.

LG전자는 최근 풀HD보다 4배 높은 해상도인 4K(3,840X2,160)를 적용한 16:9 화면비의 울트라HD 모니터 신제품 2종(모델명: 27UD88, 27UD68P)을 국내 시장에 선보였다.

글로벌 울트라HD 모니터 시장은 지난해에 약 70만 대 규모였고, 올해는 약 3배인 200만 대 규모로 빠르게 늘 것으로 전망된다.

신제품(모델명: 27UD88)은 고해상도 콘텐츠를 완벽하게 보여준다. 표현할 수 있는 색상도 약 10억 개에 달해 현실감 넘치는 화면을 구현한다. 4K 해상도를 적용해 사진을 확대해도 눈가의 주름과 머리카락 한 올까지 선명하게 보여준다. 측면에서 보더라도 화면이 선명한 IPS패널을 적용했다.

이 제품은 사진과 영상을 섬세하게 편집하는 전문가들의 작업에 특히 유용하다. 모니터를 오래 사용하더라도, 사용자가 별도의 색상 측정 장비와 함께 하드웨어 캘리브레이션 기능을 사용하면 새 제품같은 색상을 느낄 수 있다. 사용자가 시계 방향으로 화면을 90도 돌리면 세로로 길게 사용할 수도 있다. 스마트폰으로 세로로 찍은 사진이나 동영상을 감상하고 편집할 때 유용하다.

울트라HD 모니터는 사용자가 게임이나 영화를 즐길 때도 탁월한 경험을 제공한다. AMD의 프리싱크 기술은 빠르게 움직이는 화면도 깨지거나 끊김 없이 자연스럽게 보여준다. 블랙 스태빌라이저 기능은 비슷하게 보이는 어두운 색상들도 선명하게 구별해준다.

편의성도 뛰어나다. 이 제품은 USB 타입-C 단자를 세계 최초로 적용했다. 사용자가 이 단자를 이용해 모니터와 노트북을 연결하면 4K 화질의 영상, 사진 등을 모니터에서 볼 수 있고, 동시에 노트북을 충전할 수 있다. 이 경우에 노트북을 충전하기 위해 별도의 어댑터를 사용할 필요가 없어서 편리하다. 최신 USB 타입-C 단자는 그램 15 노트북, G5 스마트폰 등 최신 IT기기에 적용되고 있다.

사용자는 마우스 조작만으로 화면을 얼마나 밝게 할지, 몇 개의 창을 띄워서 쓸지를 설정할 수 있다. 기존에는 모니터 모서리에 있는 버튼을 여러 번 눌러서 바꿔야 했다.

4K 콘텐츠가 더욱 풍성해지고 있다. 영화, 드라마 등을 서비스하는 넷플릭스, 글로벌 게임 업체인 블리자드 등이 4K 콘텐츠를 잇따라 선보이고 있다. 유튜브에 등록된 4K 콘텐츠도 이미 1,700만 건을 넘어섰다. 이뿐 아니라 소비자들이 ‘LG G5’ 등 최신 스마트폰으로 4K 콘텐츠를 직접 만들 수도 있다.

울트라HD 모니터 신제품의 출하가는 27UD88이 75만원, 27UD68P가 65만원이다.

LG전자 한국영업 HE마케팅FD 담당 허재철 상무는 “4K 콘텐츠에 최적화한 울트라HD 모니터로 차세대 모니터 시장을 지속 선도할 것”이라고 강조했다.

Blossoming April… Hurt by LCD, Heal with OLED

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Hyunjoo Kang / Reporter / jjoo@olednet.com

Flexible OLED from LGD(CES 2016)

Flexible OLED from LGD(CES 2016)

From April, the display industry is estimated to start mending the damage carried out by LCD with OLED.

 

In Q1 2016, Korean display industry suffered due to oversupply of Chinese LCD panels. Market experts believe that Samsung Display and LG Display will announce large Q1 deficit in April due to LCD.

 

However, the display market is expected to actively improve its performance from April.

 

Dong-won Kim, analyst with Hyundai Securities, estimated that great increase in profit is expected from Q2 2016 due to the increase in OLED operation rate and yield improvement. Also because of profitability improvement effect following LCD panel’s price rebound, the deficit will decrease.

 

LG Display’s performance in OLED sector is expected to noticeably improve. Over 90% of LG Display’s total mass production line is LCD at present. Hence, the fall of LCD price in Q1 is expected to have hit hard and OLED business is also showing deficit.

OLED TV from LG(CES 2016)

OLED TV from LG(CES 2016)

◆ After Harsh Q1, Warm Breeze of OLED… Spring for Equipment Industry Too

 

However, this will change from Q2. Analyst Hyeoncheol So of Shinhan Investment forecast that LG Display’s OLED TV sales volume and revenue in Q2 2016 will increase by 144% and 106% respectively. He added that the business deficit of OLED TV sector will greatly decrease.

 

LG Display is anticipating that the deficit will turn to profit in H2 2017, with the business profit of up to 1 trillion KRW in 2017, an increase of 115%.

 

Samsung Display, whose LCD and OLED ratio is 50:50, is expected to show 900,000 million KRW in deficit in LCD sector this first quarter. However, this is estimated to be compensated to some degree by the profit in OLED.

 

Samsung Display and LG Display are actively carrying out investment in OLED panel mass production line in Q1. As well as the investment in turning the existing LCD line to OLED, investment in new OLED line establishment is actively being carried out.

 

As such, with the optimistic outlook on OLED within the display market, flexible OLED manufacturing equipment companies such as Tera Semicon, Viatron Technologies, and Dong A Eltek had been discussed as the favorites of securities companies. In fact, Samsung Display’s flexible OLED manufacturing equipment related key collaborator AP Systems showed remarkable growth recording 12,100 million KRW in business profit last year.

 

UBI Research forecast that Korean companies will strengthen their dominance with their 2016 AMOLED shipment’s 95% occupancy of the global market. As OLED is becoming stronger in the TV, smartphone, and VR market, this will become a huge growth engine for global panel companies such as Samsung and LG.

 

LG Electronics to Actively Induce OLED TV Demands in 2016

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LG Electronics CFO, Do Hyun Jung announced that they expect this year’s OLED TV’s demand to be approximately 4 times higher than last year’s.

 

With this statement during the LG Electronics earnings announcement (January 26), Jung demonstrated determination in popularization of OLED TV. Regarding the forecast of Q1, he estimated that despite the slow season, profit structure will improve through product mix improvement and production cost structure among others.

 

It was also revealed that the UHD OLED TV and UHD premium TV sales increased in Q4 2015. Particularly, OLED TV products recorded double the amount of previous quarter’s shipment, occupying 10% of the total TV sales.

 

Regarding the total TV market, Jung forecast that the 2016 demand stagnation will continue. Revealing that LG Electronics’ TV market share fell slightly, demand for premium products such as OLED TV and UHD TV is anticipated. He added that LG Electronics will cement the image of world leading premium products through OLED TV and compete through quality and performance.

 

In Q4 2015, LG Electronics Home Entertainment business increased shipment in key markets such as Europe, Russia, and North America, and recorded revenue of 4,740,000 million KRW, a 11% growth compared to previous quarter, and business profit also increased to 2.3% from 0.9%.

 

LG Electronics Earnings Announcement

LG Electronics Earnings Announcement

[CES 2016]LGE OLED Cinema

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LG Elec.의 부스 중 55인치, 65인치, 77인치 OLED TV를 약 200여대 이용해 LG OLED TV의 real black 구현을 가장 잘 표현한 공간이었다.

[CES 2016]LGE Dual-View Curved Tiling OLED

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LG Elec.이 55인치 curved OLED 패널을 세로면이 닿게 8개를 붙여 앞뒤로 4장씩 볼 수 있게 전시하였다.

[CES 2016]LGE Press Conference

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LG Elec.은 press conference를 열어 초프리미엄 제품군 LG시그니처를 소개하고 그 중 OLED TV의 우수성을 강조하였다.

The Opening of OLED TV Market, Starts Now

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On November 25, LG Electronics and LG Display announced that they are planning to reveal OLED sculptures in various shapes such as tunnel, waves, cylinder, and others using 250 units of 55inch OLED panels at N Seoul Tower in South Korea. The sculptures will screen diverse contents with artistic merit and provide extraordinary spectacle while advertising OLED’s astonishing picture quality.

 

This N Seoul Tower OLED sculpture installation is the second OLED signage that LG Electronics revealed to the public; on November 19, LG Electronics installed ‘OLED Moment’, a supersize OLED signage, in 2 locations in Incheon International Airport and held a completion ceremony.

 

LG Electronics is aiming to lead the OLED TV market through 2 track strategy of OLED TV price reduction and OLED promotion. At the Q2 performance announcement, they revealed their plan for aggressive marketing through OLED promotion. The successive OLED sculpture installation can be seen as a part of LG Electronics’ OLED promotion strategy.

 

This strategy is analyzed to be fairly effective. On November 3, LG electronics revealed that the October sales figure was 4,500 units which is more than twice the amount sold in the beginning of the year. At the same time, OLED TV is continually falling down. 55inch UHD OLED TV, which was priced around US$ 3,000 on amazon.com in September, fell to the current around US$ 2,000.

 

Japan’s Panasonic revealed their plan to actively sell UHD OLED TV from 2016. China’s companies including Skyworth, Changhong, Hisense, and Konka are intending to present or release OLED TV.

 

With LG’s aggressive OLED TV marketing and the increase of OLED TV selling companies, the industry’s attention is on the future OLED TV market’s growth. According to UBI Research, OLED TV market is estimated to grow and record approximately 17 million units in 2020.

 

LG's OLED Tunnel to be Installed in N Seoul Tower, LG Electronics

LG’s OLED Tunnel to be Installed in N Seoul Tower, LG Electronics

LG OLED TV Records Highest Monthly Sales Volume

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LG Electronics’ strategy of OLED promotion and OLED TV price reduction appears to be working successfully.

 

On November 3, LG Electronics reported that the October sales exceeded 4,500 units, twice the volume of early 2015. Particularly, the sales volume of the first week of October exceeded 2,000 units and contributed to breaking the monthly sales volume record.

 

The OLED TV’s bigger price drops from the last week of September seem to have led the high sales volume in the first week of October. According to Amazon, 55inch FHD curved OLED TV fell to US$ 1,797 from October, approximately a 28% drop from August’s US$ 2,499. 55inch UHD curved OLED TV and UHD flat OLED TV also fell to the US$ 2,000 range, making the price difference with UHD LCD TV to be US$ 500. This price competitiveness is analyzed to contribute to the increased sales volume.

 

Aggressive marketing is also a factor for this sales volume growth. In September, LG Electronics installed OLED TV in 39 key airports in 23 countries including the US, Germany, and Russia, and revealed plan to install approximately 200 units of OLED TV until the end of October. Advertisement of OLED TV can also be easily seen in Korean subway stations. LG Electronics’ OLED promotion strategy, revealed during the Q2 performance announcement appears to be effective.

 

Recently, LG Electronics announced their aim to lead the OLED TV market through strengthening OLED=LG image and OLED TV and UHD TV product diversification.

 

 

LG 55inch OLED TV Price Changes

LG 55inch OLED TV Price Changes

LG Electronics Strives to Establish OLED=LG Image

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On October 29, during the performance announcement, LG Electronics revealed their plan to carry out aggressive marketing through establishment of OLED=LG image.

 

LG Electronics Home Entertainment business reported that the TV shipment doubled in this quarter compared its previous quarter due to OLED TV and UHD TV product mix. LG Electronics reported that OLED TV market expansion from Korea and North America into Europe and Russia among others contributed to the sales increase.

 

LG Electronics is anticipating sales increase in Q4 from peak TV market and general market promotion brought premium TV sales expansion. Accordingly, LG Electronics forecast their Q4 sales to be similar to 2014 and that business profit to increase slightly due to improvement in TV’s profit stabilization.

 

Regarding aggressive marketing from Chinse TV companies including Hisense, and TCL, Jinho Ha of LG Electronics Home Entertainment planning department, admitted the threat. However, through premium TV technology such as smart TV, design, and OLED, Ha explained that they will secure product superiority. He also added that Chinse companies’ North American TV market share is around 3% in terms of volume and remains minimal in revenue.

 

New premium OLED TV release brought better than expected response from consumers. It is also receiving positive reviews; several media have selected the product as this year’s TV. The company reported that they will strive to expand the market through extension from the premium TV.

 

LG Electronics’ total revenue was announced to be 13,000 million USD* with business profit of 270 million USD. Home Entertainment department reported 4,000 million USD, a 9% increase from previous quarter, with business profit of 33 million USD.

 

* 1 USD = 1,100 KRW