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BOEとCSOT、OLED TV用のpanelで中国初のタイトル獲得

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16日に開催された「第18回中国ハイテクフェア」でBOEは55″UHD OLED Moduleが適用されたSkyworthの55″ UHD OLED TVを展示し、大きな話題を集めた。

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CSOTも従来は31inch FHD OLED panelを展示したが、今回は31inch curved FHD OLED panelを公開した。

Curved OLED panel3枚をつけて、約80inchを具現し、解像度は5760*1080、輝度は150nitsである。

両社はLG Displayで量産しているWRGB+CF構造を適用して製造した。

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今回の展示を通じて、BOEとCSOTがそれぞれ55inch UHD OLEDと31inch curved OLEDで中国メーカー初のタイトルを持つようになり、今後、WRGB OLED panel市場の成長に新たな原動力になれると期待される。

BOEは、HefeiのGen8パイロットラインで、CSOTは中国ShenzhenのGen4.5 R＆Dラインで、OLED TV用のpanelを製造しており、両社は、大面積OLED量産ラインへの投資を積極的に検討している。

現在、大面積OLED panel市場は、LG Displayが唯一に量産ラインを保有しており、単独でOLED panel市場を導いている。今後、BOEとCSOTが大面積OLED panel市場に加勢すると予想され、大面積OLED panel市場での競争を通じた市場の拡大が行われると期待される。

BOE、Flexible OLEDラインに465億元規模の投資決定

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10月28日、中国四川省綿陽市のラジオやTVの情報源によると、BOEが第6世代flexible OLED生産ラインに465億元（約7.8兆円）を投資することを決定した。

2016年12月に着工を開始し、2019年からの量産を目標にしており、capaは月48Kの規模である。これは、中小型ハイエンドのスマートフォンに投入される予定である。BOEは、中国成都にも第6世代flexibleの月45K規模の投資を進めている中で、追加的に増設に乗り出したのである。

最近、中国のOLEDへの投資速度が加速している。 BOEだけでなくVisonox、EDOなどの中国panel企業もGen6 flexible AMOLED panel量産ラインの投資決定や増設が進められている。

現在まで投資が決定されたり、進行中であるBOEのGen6 flexible AMOLED panel量産ラインだけをみても、三星ディスプレーのGen6 flexible AMOLED量産ラインであるA3 lineの総capaの約120kの75％規模である。他の中国panel企業の投資が決定され、capaと検討しているcapaを合わせると、三星ディスプレーとLGディスプレーの追加投資を勘案しても、韓国のflexible AMOLED panel量産capaを超える数値である。

このように、中国の積極的なflexible AMOLED panel量産ラインへの投資が進むにつれて、中国のAMOLED panel市場が急速に成長すると予想される。

[SID 2016] BOE Foldable AMOLED

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BOE is showcasing 4.35“ Foldable AMOLED at SID 2016

[SID 2016] BOE Foldable AMOLED

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BOE is showcasing 4.35“ Foldable AMOLED at SID 2016

Not Only Samsung and LG, but BOE and JDI Also Shows OLED Surge in SID

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a Flexible OLED Panel at BOE Booth(San Francisco = OLEDNET)

a Flexible OLED Display at BOE Booth (San Francisco = OLEDNET)

During the SID 2016, not only Samsung Display and LG Display, but other companies including BOE, Japan Display (JDI), and Tianma also presented OLED. The extent of OLED by Korea, China, and Japan drew much attention.

In SID 2016 (22-27 May), these companies exhibited many new OLED panels for diverse devices such as smartphone, VR, and TV.

Samsung Display revealed rollable panel, diverse 5 inch level OLED panel products such as VR panel with 806 ppi, the highest value within the industry, and Bio Blue, a VR panel which minimized harmful blue light.

LG Display showed 77 inch UHD OLED panel for TV, 55 inch dual side panel for signage, 65 inch concave OLED, and demonstrated their strength as the leader in large size OLED panel.

a Flexible OLED Display at JDI Booth (San Francisco = OLEDNET)

a Flexible OLED Display at JDI Booth (San Francisco = OLEDNET)

At this exhibition, BOE revealed flexible OLED display for mobile device. Particularly, the 4.35 inch foldable panel is BOE’s first. The product’s bending radius of 5 mm and has the brightness of 350 nits.  

Tianma displayed 55 inch on-cell touch equipped TFT-HD AMOLED panel. The flexible display has 270 ppi and bending radius of 20 mm.

JDI exhibited flexible plastic OLED (POLED). The 5.2 inch product has 423 ppi with the resolution of 1080 x 1920.

an OLED Display for Mobile at Tianma Booth (San Francisco = OLEDNET)

an OLED Display for Mobile at Tianma Booth (San Francisco = OLEDNET)

Quantum dot sector also presented a strong front against OLED in SID 2016. Nanosys and QD Vision exhibited OLED TV and quantum dot TV next to each other and presented merits of quantum dot.

According to QD Vision, quantum dot could consume 50% less power compared to OLED. Nanosys explained that while white OLED panel TV shows brightness of only up to 500 nits, their own quantum dot TV can actualize 1,200 nits of brightness.

Not Only Samsung and LG, but Also BOE and AUO…Panel Profit Plunges due to LCD

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Source = BOE

Source = BOE

 Hyunjoo Kang / Reporter / jjoo@olednet.com

Although Samsung and LG both had smooth Q1 2016 for set businesses including TV, display sectors were different. The majority of the industry believes that global oversupply of LCD’s effects was great. Key LCD players in China, who could be seen as responsible for the LCD oversupply, also showed bleak performance. Key global LCD panel companies, including BOE and AUO, also revealed much reduced Q1 2016 profit.

On 28 April, Samsung Electronics and LG Electronics announced that the business profit in Q1 2016 improved. Samsung Electronics recorded KRW 6.68 trillion business profit, a 12% increase compared to Q1 2015. LG Electronics also announced operating profit of KRW 505.2 billion, up 65.5% from last year. Both companies emphasized favorable TV business.

On the other hand, Samsung and LG both received significant damages in display sector. In Q1 2016, Samsung Display recorded operating loss of KRW 270 billion. Samsung Display recorded a profit against expectations. However, the business profit of KRW 39,500 million in Q1 2016 is a 94.7% fall from last year.

Not only Samsung and LG, but display leaders in Greater China region also showed much diminished performance. BOE, which has been aggressively investing in large area LCD mass production, showed a 6.7% increase from previous year with approximately CNY 12,300 million for Q1 2016 revenue. In Q1, BOE showed business profit of CNY 108 million, but profit ratio plummeted compared to the same period in 2015. The profit ratio in Q1 2016 fell to 0.8% from 8% in Q1 2015. On 28 April, Taiwan’s AUO also revealed TWD 5.58 trillion business loss in Q1 2016.

BOE and AUO are both key players within the global LCD TV panel industry, and within the top 5 in the Greater China region. BOE, in particular, is chasing the leader LG Display with aggressive product supply. The fact that BOE recorded dismal results despite this is analyzed to be due to price fall due to the oversupply of LCD and spread of OLED among others.

For global OLED leader for mobile device, Samsung Display, was known to have recorded deficit of approximately KRW 900 billion in LCD despite Samsung Electronics’ strength in OLED smartphone. Essentially, LCD eroded the profit that OLED brought. For LG Display, experts believe that as a leader of OLED for TV market, the company could avoid deficit by making up for the damages from the LCD price fall.

An expert of the display industry explained that LCD leaders such as BOE might have expanded market share with the product supply, but would have received significant damage in profit ratio. However, he explained that compared to 30 inch LCD panel, 50 inch and 60 inch level large area LCD panel received less fallout from the price fall. He then estimated that as the large size TV demand is increasing, the LCD industry could be improved in Q2.

 

“CSOT Invests 7,740 Million USD in Gen11 LCD Line Construction”

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TCL Corporation Which Includes CSOT(Source=TCL)

TCL Corporation Which Includes CSOT(Source=TCL)

 

Hyunjoo Kang / Reporter / jjoo@olednet.com

Chinese media reported that CSOT (China Star Optoelectronics Technology) is planning to invest $ 7,740 million in constructing Gen11 TFT-LCD panel mass production line.

According to the Chinese media, this company is planning to establish the Gen11 LCD mass production line in factory located in Shenzhen, south of China. The line is for 45 inch and 66 inch large area panel for TV. This mass production that CSOT is newly building is known to produce 3000mm x 3000mm or larger using glass substrate, and cut in 18 different sizes with the highest cutting efficiency of 97%.

Of Chinese panel production companies, CSOT has the second highest market share after BOE. At present, CSOT is operating Gen8.5 mass production line for large area panel and Gen6 LTPS line for small to medium-sized panel in Wuhan area in China. It also intends to establish another small to medium sized OLED panel mass production line for smartphone and tablet in Wuhan this year.

Higher the Generation of the line, it is more advantageous for large area panel production. If BOE completes Gen10.5 line construction, and CSOT Gen11 line, this means China is equipped with superior price competitiveness within large area LCD panel sector such as 60 inch panel for TV. Accordingly, the trend of LCD panel market leadership transference from Korea to China looks to be accelerated.

In fact, Korean key display companies, including Samsung Display and LG Display, only possess, at maximum Gen8 mass production line manufacturing equipment. Many display experts estimate that due to the supply of LCD pouring out from China, Korean display companies will record deficit in Q1 2016.

Foxconn’s Large Size Panel Yield, Equal to Samsung·LG within 2016

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Foxconn is expected to occupy approximately 22% of 2016 Q4 global large size panel yield(Source : Foxconn)

Foxconn is expected to occupy approximately 22% of 2016 Q4 global large size panel yield(Source : Foxconn)

Hyunjoo Kang / Reporter / jjoo@olednet.com

Foxconn is expected to occupy approximately 22% of 2016 Q4 global large size panel yield, similar to the levels of Samsung Display and LG Display.

Foxconn, recently confirmed to buy 66% of Sharp’s stake for $ 3.5 billion, is estimated to actively invest in improving Sharp’s panel competitiveness against Samsung Display and LG Display.

DigiTimes recently reported their research indicates Sharp’s large size panel yield will occupy 5.3% of global market in Q4 2016. This places the company on the 7th place after Samsung Display, LG Display, Innolux, AUO, BOE, and CSOT.

However, Sharp and Innolux are under Hon Hai Precision (Foxconn Technology). If the Q4 2016 large size panel yield of Sharp and Innolux are combined, the global occupancy is added to 21.9%. This is approximately the same level as Samsung Display (23.7%) and LG Display (22.7%).

Foxconn is analyzed to be investing in Sharp mainly with focus on OLED. According to a recent DigiTimes article, Foxconn is planning to invest approximately US$ 1.8 billion in OLED development.

DigiTimes estimates that Foxconn will actively begin mass production of OLED for smartphone from 2018, and expand the production to large and medium-sized OLED panel for TV, notebook, etc. Foxconn is forecast to begin shipment of OLED for TV from 2021, and annually ship 7,200,000 units of OLED panel for TV in 2025.

Zhaohong Zhang, BOE’s CEO, “Will Become 8K TV Market Pioneer”

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BOE’s CEO Emphasized They Will Lead 8K TV Market(Tokyo=OLEDNET

BOE’s CEO Emphasized They Will Lead 8K TV Market(Tokyo=OLEDNET)

Hyunjoo Kang / Reporter / jjoo@olednet.com

China’s TFT-LCD company, BOE, revealed ambition that it will lead the 8K market within the TV sector.

At the Technical Conference of FineTech Japan 2016 (April 6-8), BOE’s CEO Zhaohong Zhang gave a keynote speech titled Strategy of Adaptation and Innovation, and emphasized that the large size TV will notably grow, and BOE will lead the large size 8K TV market.

Zhang explained that he believes the enlargement will become the growth engine for the global display market. Accordingly, he estimates that the enlargement of monitor and TV among others will spread. He added that the display market will find it difficult to grow rapidly, and the display will become larger and mobile products of FHD 400 ppi or higher and TV products of UHD 4K or higher will expand.

Zhang emphasized that BOE became the victor by earning market opportunity through scale and value innovation, affirming the determination to lead the large size TV market. In terms of BOE’s innovation directions, Zhang suggested several keywords including ▲Picture ▲Power ▲Health ▲Price ▲Panel and ▲Pilot.

In particular, BOE’s policy is to make a winning move in large size display sector. Within the smartphone and tablet sectors, Zhang plans to place UHD 4K display at the front, and lead the 8K era within TV sector. He further emphasized that with the forecast of rapid growth of large size 8K TV market from 2018, BOE will become the pioneer in 8K technology and product. In future, BOE is planning to apply 8K to all panel series for TV.

Additionally, Zhang’s strategy includes low energy consumption actualization through backplane TFT semiconductor and high aperture ratio technology. Furthermore, he stressed that by developing display that lowers eye fatigue and corrects color, BOE is considering viewer’s health too. He revealed that in order to enter the new application sectors such as automotive, medical, AR, and VR, BOE will carry out development on high resolution, touch module, flexible panel, etc.

FineTech Japan 2016 (April 6-8) is a display technology related exhibition held in Tokyo Big Sight. The 26th annual event is participated by approximately 260 companies including Samsung Display, BOE, and Japan Display.

“Can’t Cope Because of LCD”… Samsung·LG, in Despair over Large Deficit

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Hyunjoo Kang / OLEDNET / jjoo@olednet.com

<CES 2016 Exhibition. Many Chinese Companies’ LCD TV Were Present.>

Due to the oversupply of LCD panel in global display market, the opinion that Samsung Display and LG Display will also not be able to avoid large amount of deficit is becoming stronger.

 

As of March 28, according to market experts including securities industry, Samsung Display and LG display will both face sizable deficit in LCD sector this quarter.

 

For Samsung Display, Q1 LCD sector is expected to record up to 900,000 million KRW. The company is estimated to reduce the overall display industry deficit with the OLED profit of approximately 400,000 million – 500,000 million KRW. Consequently, Samsung Display is to record approximately 400,000 million – 500,000 million KRW of deficit in Q1 2016.

 

LG Display, whose over 90% of the current production line is for LCD, is estimated to be hit more directly. LG Display has been showing profit in LCD until 2015, but is expected to turn to deficit in Q1 2016. LG Display has been showing deficit in OLED, and market experts are also expecting more deficit in Q1 2016.

 

◆ Unlike Samsung and LG’s High Quality, China Floods Cheaper LCD

The main reasons that display industry is having difficulty include oversupply of Chinese LCD, and overall market depression. Chinese companies’ affordable LCD supply, backed by active support of Chinese government, is damaging Korean companies.

 

Particularly, companies such as BOE, which greatly improved productivity with much assistance from Chinese government including corporate tax exemption, have been pressuring Samsung, LG, and others in the global LCD market. As the Chinese companies are still aggressively investing in LCD facilities, the LCD oversupply is analyzed to continue until 2018.

 

Accordingly, the majority of the industry believe that both Samsung Display and LG Display will carry out LCD production line restructuring. In a recent conference hosted by information company IHS, senior analyst Jeong Du Kang revealed that LG Display could restructure Gumi’s P2, 3, 4 production lines, and added that some thinks L6 production could stop following the same of L5 production line last year.

 

As expected, both companies do not officially comment on these forecast. However, most of the industry players believe that the production line changes of the 2 companies are inevitable.

 

One display expert explained that “unlike Samsung and LG which do not accept even small faults, Chinese companies are pouring out products with slightly lesser quality armed with lower price, and will dominate the mainstream market”.

 

He also estimated that as Samsung and LG are nearing the situation where they have to give up LCD, the speed of which OLED will settle as the main player within the global display market will increase.