Flexible AMOLED battle, Who are going to win?

In 2013, the flexible AMOLED panel was mass produced in Korea for the first time in the world and the smart phone applying this technology was released. With the announcement of smart phones like Galaxy Gear and G watch R this year, the interest in flexible AMOLED industry is rising, developing actively in Korea, Japan, China and Taiwan.

As a front-runner, LG Display of Korea is mass producing the round type flexible AMOLED panel for G watch R along with the groundwork for the 5.5-inch flexible AMOLED panel to be employed on the G flex 2. In addition, the 18-inch flexible AMOLED panel was developed as a part of the national project. Samsung Display supplied 2-side 5.6-inch flexible AMOLED panel for Galaxy Note Edge and 2-inch flexible AMOLED panel for Gear S, and it is planning to mass produce foldable flexible AMOLED panel upon successful development.

The SEL’s research activities are most active in Japan. SEL drew a huge attention at SID 2014 as introducing the tri-foldable, book type, and 13.5-inch 4K flexible AMOLED panels using CAAS-OS backplane.

The Chinese companies BOE and New Vision Optoelectronics launched the flexible AMOLED panel at SID 2014, and as AUO showing the 5-inch flexible AMOLED panel and ITRI presenting the 6-inch foldable AMOLED panel at Touch Taiwan 2014, the companies of Taiwan also joined the development competition.

Accordingly, key companies are in the course of developing the flexible AMOLED panel but the TFT technology exclusively for the plastic substrate (high-resolution/Bezel, power consumption) must be developed intensively for the fabrication on the flexible device in bendable/foldable/rollable form. Furthermore, the technology to lower curvature and encapsulation technologies must be developed along with the miscellaneous flexible components and equipment design technologies.

141010_Flexible AMOLED 전쟁 앞으로의 승자는1

< Flexible AMOLED panel unveiled in 2014>

 

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OLED TV, still the TV of the future?

Total eight companies announced the OLED TVs at the IFA 2014. The size ranged from 55-inch to 77-inch and six among those eight companies exhibited UHD resolution OLED TV.

What these eight companies are implying through exhibiting the OLED TV is that it is the Future TV. Revealing the three UHD OLED TVs using LG Display’s 65inch UHD panel, Panasonic set off that it is the Next-Generation TV Technology and the Chinese company Changhong presented 55-inch and 65-inch Curved OLED TVs in the Changhong @ Future Display zone.

 

For the First in World Innovation Technology Zone demonstrating the future of the company, Samsung showed OLED TV with the phrase ‘Curved OLED TV’, underlining the word ‘Curved’ not ‘OLED’ and this indicates the company’s focus in other direction,Curved LED TV.

 

As the leading company of the OLED TV market, LG outdid the OLED TV exhibition with total 11 products of OLED TV from FHD to UHD Curved, and variables in different sizes. But LG also shared that the OLED TV is ‘The Future of TV’. It is contrasted against that OLED TV took more than 50% of the entire booth at IFA 2014 and the active involvement implemented to take over the OLED TV market.

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[Future TV, OLED TV in IFA2014]

Then what is the current TV for LG? Why the future of a TV should be the OLED TV? First of all, it is due to the pricewise. The LCD TV of the same size and resolution is sold for the half price and even the consumers recognize no distinctive differences for purchasing the LCD TV.

 

Majority of the companies exhibited the OLED TV have manufactured the product using panels provided by the LG Display which is in the course of making constant efforts to open a full-scale OLED TV market. And numerous companies in related business expect LG to open a market for OLED. It is anticipated to see how LG the different TV maker will form the OLED TV market in the future.

What is the optimal encapsulation technology for the Flexible AMOLED?

Currently mass-producing flexible AMOLED panels are taking PI substrate, backplane, and RGB deposition method, and the existing encapsulation technologies for A2 line of Samsung Display is TFE (thin film encapsulation) and hybrid encapsulation for LG Display.

But for the flexible AMOLED exclusive A3 line which is newly invested by the Samsung Display, advanced the orders not in the TFE but in the hybrid encapsulation method which is laminating the film after resin coating process on the passivation structure of inorganic layer and organic layer, similar to the method that the LG Display takes.

The reason for the change of encapsulation technology at the A3 of Samsung Display was analyzed in the “2014 Flexible OLED Report” issued by the UBI Research including the latest trends and issues such as the flexible AMOLED related issues and processes, market forecast of the flexible AMOLED panel and flexible OLED lighting, flexible AMOLED technologies comparison of Samsung Display and LG Display, etc.

According to this report, the flexible AMOLED panel market is forecasted to show a compound annual growth rate of about 60% through to 2020, reaching $ 17,600 million where the primary applications are expected to be for the flexible AMOLED panel of tablet pc.

140926_Flexible AMOLED용 encapsulation, 최적의 기술은

<Flexible AMOLED panel Market Forecast>

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OLED for Smart Watch!

140912_Smart Watch는 OLED다

As Apple announces the Apple watch on the 9th (local time), the battle of a smart watch began for electronic companies including Samsung, LG, Apple, Sony, Motorola, and even ASUS. With the Samsung’s smart watch the Galaxy Gear, most of the products are released in the form similar to a square type display electric watch. In particular, when it comes to customer’s willingness to purchase a smart watch, the design is a critical element for it requires features for both electric device and fashion item at the same time.

 

Reflecting the comments that the design is rather crude, Samsung and LG adopted a new smart watch design. The Galaxy Gear of Samsung expanded the panel in 2-inch, acquiring visibility and adjusted to appropriately fit on a wrist. LG presented G Watch R with the round shape different from previous square types. The most recently unveiled Apple watch took the design of existing square form but highlighted a sense of softness as the surface curves toward the edges.

 

These all three products employed the flexible OLED which is thin and bendable, and enables different designs more than the glass type LCD as the cutting process is easily modifiable. Furthermore, the display qualities like the color resolution and power efficiency issues were already verified from the success of the Galaxy series which were equipped with the AMOLED panel.

 

The fact that Samsung, LG, and Apple chose to use the flexible OLED must be noted. From this detail, it is expected that there might be another trend in the OLED market as smart watches – though it is only three products for now- take the flexible OLED when the sales of AMOLED panel for mobiles are decreasing at present.

 

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LG Chemicals to develop the world’s first 100lm/W OLED Lighting Panel

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According to the LG Chemicals, it is about to take over the market as developing the OLED lighting to the level high enough to compete with LED for the first time in the world. In this context, the LG Chemicals announced the release of efficient and durable OLED lighting panel beginning from November.

Having the light efficiency of 100lm/W and long durability of 40,000 hrs., the OLED lighting panel that the LG Chemicals has developed this time is compatible not only with the fluorescent light (100lm/W, 20,000 hrs.) but also with LED light (Above 100lm/W, 50,000 hrs.). In particular, this technological development of the LG Chemicals is evaluated outstanding compared to the OLED lighting panel of major lighting companies with the efficiency of 60lm/W.

OLED lighting is the only light source in the form of plane, taking the center stage as ‘ecofriendly lighting’ which will lead the future lighting market for the features such as no dazzling or heat emission, and heavy metals like led, mercury, etc. While the LED lighting requires additional materials like a light guide panel, a heat sinking plane, and a lampshade when manufacturing a light equipment, the OLED needs no elements, ultimately saving the production cost. In addition, it is easy to install and its application range is divers as the thickness is 1/10 of LED and the weight is only 1/5 which could be another distinguishing property against other light sources.

 

In an attempt to popularized OLED light which has many merits as mentioned above, the LG Chemicals realized the technology to enhance user convenience and improved cost structure. First, it has completed the development of the ‘OLED lighting engine’ which is a module type product that anyone can use by plugging in and it is expected to be mass produced in the future.

* OLED lighting engine: Modulized product combining the OLED lighting panel with operation driver.

In addition, it is anticipated to be supplied with the price similar to LED when mass produced by applying differentiated OLED materials and improving the yielding rate. LG Chemicals plans to focus its business on the two primary lighting markets of North America and Europe with its distinguishing technologies.

To this end, LG Chemicals is devoted to build main global customers first, currently secured more than 50 companies including the biggest American lighting company like Acuity. Furthermore, it is planning to go into the automobile light markets which takes up to 20% of the entire lighting market for the expansion of OLED lighting application fields.

 

With a wide range of design applicability of recent OLED, it is favored in the automotive lighting apparatus markets and to go along with this trend, LG Chemicals is developing an automotive taillight applying the OLED lighting panel in cooperation with global automobile corporations in Europe, Japan, etc., intended to mass-produce in 2017.

 

Park Young-ki, the President of LG Chemicals said that “There is a large market potential for OLED lighting as it has many merits like quality lights, ease of installation, etc. different from the existing lightings” and added “The plan is to promote the lighting through the continuous R&D and mass-production investment equipped with our world class technology.”

According to the UBI Research, the market research company, the OLED lighting panel market is expected to record the drastic average annual growth of more than 100%, opening from the 2015 and reaching about 550 billion won in 2016 and 4.8 trillion won in 2020.

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[IFA2014] Future of LG is OLED

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LG unveiled the smart watch LG G Watch R and 77-inch 4K OLED TV at the IFA.

 

Equipped with the 1.3-inch round display using the advantages of the plastic OLED, the LG G Watch R with the round plastic OLED (flexible OLED), distinguished itself from existing smart watches of a square screen resulting from the properties of display. Furthermore, its design approach has improved from the assumed notion of typical crude smart watch shape, presenting the all new circular display which is by no means inferior to conventional analog watches.

 

One of the critical issues regarding a smart watch is battery life. While an analog watch requires battery replacement once in a year or even 2-3 years, the smart watch needs to be charged at least once or twice a day minimum. So the screen turns off whenever it is not in use. LG enhanced the battery capacity from300mAh to 410mAh, emphasizing that it is a smart watch available all day by providing it with the Always On function that never turns off the screen to check time like an analog watch.

 

Unlike the Tizen, another smart watch for Galaxy Gear with AMOLED, it is installed with the Android Wear OS. With the voice control function of Google, it lets you search, message, and email.

 

The 4K OLED TV exhibited at the LG booth was total ten products with one 55-inch 4K, three 65-inch 4K, one variable 77-inch and six Curved OLED TV.

LG touted the OLED TV with three concepts titled Life like color, True black, and Self-lighting pixel. Providing lifelike and true to form experiences with videos magnifying the high contrast ratio, the 77inch 4K flexible OLED TV is the largest 4K OLED TV at present.

 

More than 50% of LG booth was comprised of the G watch S and OLED TV, demonstrating the scope of OLED business in the present and also the future of LG.

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Galaxy Note 4 with thoughtful consideration to unveil worldwide

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Samsung Unpacked Event Episode 2 was held in three countries of Belin, Beijing and New York simultaneously on September 3. With a high anticipation of the world, the Galaxy Note 4, Note Edge, the Gear S, and Gear VR were revealed.

Compared to the Galaxy Note 3, the Galaxy Note 4 has improved in its resolution, S Pen function, and camera and battery performances. The resolution has been enhanced from FHD to QHD and the resulting increase of battery power consumption issue was resolved through the advancement of battery performance and power consumption. Though there were not much to pay attention in terms of specifications, what stood out was the sense of careful consideration of users in the Galaxy Note 4’s.

One among those is the battery charging time. Most of the people spend a substantial amount of time using smartphones in daily life. Therefore, the battery charging time is as important as the battery capacity. And the Galaxy Note 4 has decreased the time for charging 50% from 55 to 30 minutes.

Another improvement was a camera software which is the most frequently used function of a smartphone. Assuming that the use of front camera is as common as the back one, the self-camera function was upgraded, featuring 3.7 megapixel resolution, the maximum aperture of F1.9 allowing vivid photographing, 120 degree self-camera function and a function of taking pictures by tapping the HR Sensor.

Samsung has been announced the Galaxy related accessories from the Galaxy S5. For this time with the Galaxy Note 4, the luxurious image was emphasized by releasing products like battery covers created in collaboration with the high-end brands such as Swalovski and Monblac.140904_[IFA2014] 삼성전자 갤럭시노트4 전세계 공개

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One more product is the Galaxy Note Edge, characterized with a display that curves over right side enabling the information check not only on the front display but also on the side screen. It is possible to see push notifications and launch applications even when the smartphone cover is closed. In addition, the entire front display can be used as a photographing screen and the side screen removes any distraction from any notifications while surfing the internet or watching videos.

 

Galaxy Note 4 will be on sale worldwide sequentially starting this October.

 

The future market response is expected to see how the Samsung’s meticulous concern for users presented in the Galaxy Note 4 will be delivered to the customers.

 

 

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OLED TV cost saving, the alternative is co-planar structure

Current AMOLED panel market is mainly led by either Samsung Display or LG Display, mass producing the LTPS backplane for mobiles and Oxide backplane for TVs.

 

Though the AMOLED panel market for mobiles has established stable position in the business beyond LCD panel market, the market for TV is having difficulties in settling for its high price compared to the LCD/LED TV, requiring pressing technological development to lower the cost.

 

As a counterplan for this, the LG Display received a considerable attention at the SID 2014 by exhibiting 65-inch curved UHD OLED TV applying not the existing etch stopper layer (ESL) structure but the co-planar structure.

 

According to the “2014 AMOLED Backplane Technical Report” published by the UBI Research, it was analyzed that there is a difference in the investment expenses by about $ 80 million when making the additional investment in oxide TFT AMOLED line of co-planar for a-Si LCD line against the supplementary investment in oxide TFT AMOLED for LCD line. (For Gen 8) It was also suggested that the co-planar structure is appropriate for the oxide TFT structure which can make the best use of the backplane and color filter equipment of the previous a-Si LCD line as the mask can be used under 6 layers.

 

In addition, the core issue of the AMOLED industry which is a technological concern over the flexible LTPS applied to the flexible display was examined along with the latest technology trend analysis of LTPS, oxide, and organic TFT in the “2014 AMOLED Backplane Technical Report”.

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AUO, to focus on flexible AMOLED

Touch Taiwan 2014 was held in Taipei, Taiwan from August 27 to 29 with 430 material and equipment businesses including AUO and Innolux which are representative panel makers of Taiwan.

 

Announcing the company’s UHD curved LCD TV full lineup from 42-inch to 85-inch, public information display, displays of various applications, and high resolution LCD panel and AMOLED panel for mobile, the most crowded booth was obviously AUO.

 

The AUO released AMOLED panels are the same ones unveiled at the SID 2014 which are 5.5-inch FHD panel, 5.7-inch WQHD panel, 5-inch flexible AMOLED panel, and 1.6-inch AMOLED panel for smart watch.

 

AUO manufactures the AMOLED panel in RGB (side by side) method. Despite the recent announcement of mass production plan for 5.7-inch WQHD panel, the mass production scheme of AMOLED panel for the use of mobile is delayed due to yielding issues.

 

The 1.6-inch AMOLED panel of AUO is produced in small quantity, supplied for ASUS’ smart watch. The resolution is 320×320, 227ppi. According to the person in charge of AMOLED, the AUO is capable of producing thin AMOLED panel less than 0.45mm by applying in-cell touch panel with the technology in its possession.

 

One thing to notice is that the AMOLED TV was not exhibited. AUO demonstrated the AMOLED panel of ink-jet printing method at SID 2014. About 80 engineers are developing the OLED TV in Gen6 R&D line located at Longtan. The investment stagnates as the growth of OLED TV market slows.

 

Given the latest concentration on flexible AMOLED team from the OLED researchers of AUO, it is expected that the flexible AMOLED is to be included in the AMOLED investment plan for 2015. There is much attention towards the development of AUO that is a relatively newcomer in AMOLED industry.

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Samsung to decide, OLED or LCD?

At the keynote presentation given at the IMID 2014 held in EXCO, Daegu on the 27th, Park Dong-geun, the president of Samsung Display announced that the price of display decreases gradually and the color sense, curved design, and flexible display become more important as the technology develops. AMOLED has an excellent color expression for its adobe of 97% compared to 74% of LCD and its outdoor visibility is 1.7 times higher than LCD. Samsung Display highlighted the superiority of AMOLED over LCD with the application of the diamond pixel structure considering the retinal system of human eye, super dimming technology allowing users to use the cellphone in the dark environment without getting any light pollutions, and ultra power saving mode.

Though Samsung Display produced the OLED TV in RGB + FMM method previously, the mass production is currently ceased for the large area yielding issues. The alternative way would be using WOLED + CF method of LG but it takes a long time to mass produce and there is even a patent issue.

Due to the high price of OLED TV, Samsung Display will concentrate its business on the LCD TV for a while. Samsung’s concern for the TV business is expected to grow as the price of LCD will increase as well if applying a new technology like QD.

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