LG Display, strategic partnership for OLED business with Japanese firm Idemitsu Kosan

LG Display (CEO Sang-beom Han, 韓相範 / www.lgdisplay.com) and OLED materials firm Idemitsu Kosan (CEO 月岡隆, Takashi Tsukioka, hereinafter “Idemitsu”) entered into the agreement on the 11th about the ‘mutual cooperation concerning OLED technology and related patent license’ to further strengthen their competitiveness in the OLED industry.

 

In 1997, Idemitsu developed what was then the world’s brightest blue light organic emitting material for OLED and since then, every effort has been made to develop high-tech OLED materials and diverse device technologies based on its own molecular design and organic synthesis technologies. Consequently, Idemitsu Kosan, the original OLED material technology firm of a top global level possesses numerous major patents in relation to the OLED technology.

 

Through this strategic partnership, LG Display will be accessible to the excellent OLED materials and device structures of the Idemitsu Kosan which will lead to consolidate the research, product development and production of the OLED for TV and flexible OLED, and this eventually will accelerate the expansion of OLED market. By providing high performance OLED materials to the LG Display and collaborating in terms of technology development and commercialization, Idemitsu Kosan is expected to secure leading global clients in the display field.

 

The industry prospects that the two companies have made a chance to perform sound leadership by maximizing the synergy in the OLED business through this partnership.

 

Sang-deok Yeo, president of LG Display OLED Business unit said that, “Through the latest partnership, LG Display is to gain momentum to create OLED TV market on the basis of the OLED related patents of Idemitsu Kosan as well as accelerate the developments of flexible and transparent OLEDs” and added that “This win-win collaborative relationship is expected to have a huge synergy effect on OLED business for both companies.”

OLED TV, becomes the Quantum Dot TV just by placing a dot in the name?

Though they are a part of sales gimmick, extremely deluding names are emerging.

For OLED TV, the technology name “OLED” makes it easier for a consumer to recognize the differences of TVs precisely as it uses the OLED panel which is a spontaneous emission method employed to realize brightness and color. In the beginning of last year, LG Electronics and Samsung Electronics made it clear that it is not LCD TV by literally using the term ‘OLED TV’ for the TVs manufactured using OLED panel. But for LED TV, it should be named as LCD TV adopting LED BLU. The LED TV is the one that controls light only with LED.

The name LED TV was a dangerous concept allowing for that it is safe to deceive general customers to sell products. This concern reoccurs for the LCD TV employing the quantum dot technology. As the LCD TV adopting the quantum dot technology emerges as a new rising star of the TV market, the TV set producers are planning to ship the products under the names of QD TV, QLED TV, or Q Dot TV. While they are naming the LCD product as if it is a new TV made only with the quantum dot while in reality, the quantum dot technology is added to the LED backlight to improve the color reproducibility and power consumption.

The worst name is “QLED TV” which was created just by putting a dot in the OLED TV. It is assumed to be the combination of the terms LED TV and quantum dot. But it is very similar to the name ‘OLED TV’ that commonly recognized as the next generation TV to the extent of confusing as OLED TV.

In the TV market that becomes more and more competitive as time passes, the differentiation strategy is crucial to make a distinction with other companies. However, this immoral and disgraceful trick of playing with consumers with naming must be stopped. Like an automobile company gets a considerable penalty for selling a car with false mileage, the strict sanctions must be imposed upon TV manufacturers using names to deceive customers.

If the 600ppi Soluble process OLED is to be possible?

As a company producing ink-jet equipment for the soluble process OLED, Seiko Epson has already developed the ink-jet head which could realize up to 360ppi by arranging the 180ppi nozzles in 2 rows. Given that the resolution of the evaporation method RGB OLED is still in the 260ppi as a real RGB, it is a significantly useful technology in the development of high-resolution display.

Seiko Epson developed the technology to maintain total amount of ink in a fixed rate per pixel with the ink volume control and multiple nozzles, and also holds the technology to apply emissive layer evenly on the entire surface of HTL by making the surface of HTL and the contact angle of separation equal. In addition, the productions of the bottom emission OLED as well as the top emission OLED were succeeded in ink-jet. Top emission is possible when the HIL thin layer is applied extremely evenly using special combination of ink as the thickness of HIL layer influences greatly on the optical character.

Seiko Epson is planning to develop the 600ppi ink-jet head that arranges the 400ppi nozzles in two rows in order to develop the equipment producing hyper-resolution soluble process OLED. It is anticipated if it is possible to manufacture a hyper-resolution OLED of 600ppi, it will be the moment to replace LCD in the mobile display area for it could easily resolve the greatest weakness of OLED which is high-resolution issue.

[Analyst Column] G Watch R and Galaxy Gear S Structures and Disassembling Video

G Watch R and Galaxy Gear S by LG Electronics and Samsung Electronics respectively were disassembled to see their structures. First of all, much of the internal and external design concepts were quite similar. Claiming to be the classical sports type watch, the G Watch R is a smart watch emphasizing the sense of watch rather than its diverse smart functions while Galaxy Gear S was produced with a design of fashion watch. From dismantling both products, it was revealed that for G Watch R, the plastic OLED display which corresponds to the plate of watch is attached to the glass of the watch as shown by removing the back plate by unscrewing from the back side just like a regular watch and internal components, but for Galaxy Gear S, the flexible OLED panel was attached to the front side with adhesive so that the window detaches as applying heat to the front side.

    141210_GwatchR

<LG Electronics G Watch R>

Source: OLEDNET

 

141210_GearS< Samsung Electronics Galaxy Gear S>

Source: OLEDNET

  In terms of the module design aspect including display, G Watch R shows dualised touch whereas Galaxy Gear S shows neatly unified look as FPCB. As the flexible OLED that Samsung Display is producing uses the touch screen of on-cell method, there is only one FPCB but for the plastic OLED of LG Display, it has the touch of add-on method, expected to have two FPCB to give signals.

 

141210_GearSGWatchR패널

<Panel of Gear S (Left) and G Watch R (Right)>

Source: OLEDNET

  The radiation design is critical in the smart watch as a variety of components are concentrated in it. In case of G Watch R, the sections for the plastic OLED and electronic components are divide with a radiation sheet in between. For Galaxy Gear S, there is a small radiation sheet in the plastic component which separates the metal Foil assumed to be the Cu film to reduce heat generated from the display in the back side of display (refer to the image above) and component.

 

141210_GearSGWatchR방열시트_eng

<Gear S (Left) and G Watch R (Right)’s Module>

Source: OLEDNET

Overall, the conclusion drawn from disassembling both products analyzed that G Watch R took the design of classical watch not only for the look but also the internal structures while Galaxy Gear S, the strong one in the smart phone market, seems to be a fashionable device inheriting the genes of a smart phone.

 

Yi Choong-hoon /Chief Analyst / UBI Research / ubiyi@ubiresearch.co.kr

OLED displays mounted in Audi’s Prologue Concept Car

Audi’s Prologue Concept car comes with flexible and rigid OLED displays.

 

According to OLED-Info, Prologue concept car with two-door design features one flexible OLED and three rigid OLED displays. The flexible display made by Samsung Display is 8.9 x 5.6 inch in size and has a resolution of 28ppi (2560×1600).

 

Audi is well known for its excellent exterior designs including lamps in the auto industry, and is also the most active auto manufacturer in using OLED lighting panels to produce lamps. 141202_Audi의 Prologue concept car에 장착된 OLED

[Audi Prologue equipped with OLED displays]

141202_Audi의 Prologue concept car에 장착된 OLED_2

[Audi Q7 featuring OLED lighting]

eMagin, developed IHMD to lead the microdisplay market

The U.S based OLED microdisplay company eMagin released the development of the Immersive Head Mounted Display (IHMD) on the company’s website which is to be the next generation of microdisplay.

This IHMD of eMagin is equipped with 2k by 2k high-resolution OLED microdisplay and patented optics compared to the bigger and lower resolution cell phone display and conventional optics.

Andrew Sculley, the CEO of eMagazin said that, ‘We will shift the performance and paradigm of VR HMD by developing a wide range of applications.’ Jerom Carollo, the vice president added that ‘OLED microdisplay is the fundamental reason that the size and the weight of VR HMD counterpart can be reduced in half.’

A field of view is over 100 degrees and the resolution is from 1 megapixel per eye (MP/eye) to 4 MP/eye. The IHMD offers the viewer function like ‘flip-up’ which is not available in any other VR HMD.

eMagin announced that it will hold an open competition to launch the IHMD. The first prototype is expected to be completed at the end of 2014 with the resolution of 4 MP/eye. eMagin hopes the IHMD to be applied to diverse areas including game, medical, architecture, 3D design, education, military use, etc., and the initial target will be the game market.

LG ‘OLED TV’, received ‘CES Innovation award for three consecutive years

141112_LGLG Electronics won the ‘CES 2015’ Innovation Award for the ‘flexible OLED TV’ and ‘G3’.

So this marks the third year in a row that LG’s ‘OLED TV’ and ‘G Series’ have earned CES Innovation Awards. These products have never lost the CES Innovation Awards since their release in 2012. For the ‘CES 2013’, ‘flat OLED TV’ and ‘G3’ have received the awards, and it was ’77-inch ultra OLED TV’ and ‘G2’ that won the ‘CES 2014’.

LG Elec.’s ‘flexible OLED TV’ was designed to let users control the angle of curvature using a remote controller. It is possible to adjust to the maximum curvature as comprehensively considering the flat to the size of screen, viewing distance, etc. It offers the optimal viewing experiences depending on the TV viewing environments and conditions as it is allowed to adjust to the curvature of users’ choices.

Employing the best technologies available, LG’s ‘G3’ is a smartphone focused on providing the best user experience using most convenient ways. It is favorably reviewed by the domestic and foreign media and consumers highly praised as such the best picture quality enabled by the Quad HD IPS display, laser autofocus camera using a laser beam for a quick focus function, simple yet elegant exterior design, real smartphone UX (user interface) understanding users, etc.

 

LG Electronics has won from the total ten sections in the ‘CES 2015’ Innovation Award including four from

TVs, two IT products like a monitor, cellphone, etc., and four from home appliances.

 

The next ‘CES Innovation Award’ will nominate the winner from the products submitted to the world’s biggest home appliances exhibition ‘CES (Consumer Electronics Show)’ which will be held in January in Las Vegas and those will be evaluated in terms of technology and design by CEA and IDSA.

 

Source : LG Electronics.

Display for the Color Deficient Person, Vision Aid

At the nation’s largest display exhibition IMID which was held in October at the KINTEX, Ilsan, the latest display products received great attentions including the Samsung Display’s curved UHD TV, Galaxy Note Edge curved edge display, etc.

Especially, the ‘Vision Aid’ function for the red-green color deficient person was noticeable above all technologies. It is a display of a new concept assisting red-green color deficient person to recognize precise colors. We had a chance to talk to the research and development personnel of Samsung Display and hear about the operation mechanism as well as the behind story.

141114_samsungd

<Vision Aid R&D Personnel>

 

■ Tell us about the context of developing the Vision Aid!

→ We literally were researching the technology for the future display. We are not concerned with improving the existing picture quality related issues such resolution, contrast range, etc. but with finding new technologies which will be needed in the future. The conclusion made after a long consideration is ‘to make humanistic display for humans.’ As starting from that perspective, numerous projects came into the sight for us to develop the commonly termed ‘Bio Display’. And the Vision Aid is part of the Samsung Display’s Bio Display.

 

■ Tell us the meaning and significance of this technology!

→ It is said that everything in the 21st century is connected through the internet. It is not too much to say that one sees the world through a display of a smartphone, tablet, PC, etc. And there are over 3% of color deficient person in the general population of Korea. That is, at least 1.5 million people are not able to distinguish colors exactly. We believe this is very important to research the display that enables color deficient people to see precise images and videos in the era of internet.

This is not the first technology concerning the color deficient people. But previous technologies were primarily about increasing the color discrimination by changing the value of color like transforming the red into purple. Then, it becomes more difficult to recognize correct colors as it distorts the original color. The Vision Aid helps one to recognize color without any alteration or distortion of color.

 

■ Tell us more about the technological principles and methods!

→ The cone cells in the retina of the eye play a role of transmitting the detected lights to the optic nerves. There are three types of receptors for red, green and blue. The red-green color deficiency occurs as the functions of the receptors of red and green decrease. The degree of the cone cell function degradation determines the level of color deficiency. When it is impossible to distinguish red or green at all, one becomes red-green color blind.

The Vision Aid is a technology adjusting the red and green colors to appear more intense purposefully. For this purpose, the degree of color deficiency was digitized and classified to be applied as a color compensation technology and enhanced the completeness through the technology verification conducted in consultation with ophthalmologists.

 

■ What was the core element that enabled to realize this technology?

→ The Vision Aid is a technology possible due to the special quality of AMOLED that uses organic light emitting diodes. What you need to do is just control to emit stronger red and green colors. And it is possible to manage the degree of red and green colors depending on the level of color deficiency. However, there is a restriction in realizing it with LCD as it is structurally hard to control the light by pixel.

141114_samsungd1

<‘Vision Aid’ display that was uncovered at IMID 2014>

 

■ How was the collaboration process with ophthalmologists for the development of Vision Aid?

→ Many ophthalmologists of considerable authorities advised on numerous aspect in the course of development. For the customers who choose to use our product, we are currently joint developing the intuitive evaluation methods appropriate for IT devices.

Saying that “Until now, there only was the test method for color deficient people but no particular treatment, so it would be a great help if it is developed”, a professor who has developed the test method for color deficiency gave us a lot of help and proposed diverse ideas. The display technology is equivalent to the field concerning the human vision and thus, the experience with   ophthalmologists was helpful in developing other products.

 

■ Was there any episode in the process of development?

→ What was critical in the course of development was the hands on evaluation by the color deficient people but it was not easy to have testers. As it became known to the company that we are developing the technology for the color deficient people, many employees volunteered as a tester. One of them told us that he had to memorize the entire test sheet to pass the physical examination when it was hard to get a job. As those volunteer testers have experienced many discomforts due to the color deficiency, they were very much interested in the Vision Aid technology and willing to help us developing the product.

 

■ You all must have felt rewarded when developing this technology.

It is very reassuring to have many supporters who understand the importance of the bio display. It was a pleasant experience to realize a possibility for a new development of display as working with the professionals from the diverse fields such as ophthalmologists, psychiatrists, psychologists, etc. The biggest thrill is that this technology actually could be helpful for the people experiencing visual discomforts.

 

※ The color deficient person experience filter used in this video is to verify the Vision Aid function and there can be slight differences for each actual color deficient person.


Source : Samsung Display Blog

LG Display wins 2014 Popular Science Innovation Awards

LG Display (CEO Han Sang-beom, 韓相範 / www.lgdisplay.com) announced that the world’s first 18-inch flexible OLED that they developed won the ‘Best of What’s New 2014’ by the Popular Science in July.

The world’s largest science magazine, the Popular Science annually announces the innovative technologies and products of the year since 1987, and LG Display’s 18-inch flexible OLED received high praise in that it has realized the next generation future display.

LG Display’s award received flexible OLED is the world’s biggest OLED with the specifics including 18-inch size, 100 mega pixel HD level resolution (1200 × 810) as well as a 30R radius of curvature, meaning it can be rolled up to a radius of 3cm without influencing the function of the display and the possibility to realize large area rollable TV over 50-inch.

For the moment, the Transparent Flexible Display (TFD) is part of the national project of the future industry leading technology development program (new market creation type) led by the Ministry of Trade, Industry & Energy and the Korea Evaluation Institute of Industrial Technology. LG Display is leading this project in the aim of developing transparent and rollable large display over 60-inch by 2017 in participation with total 36 agencies of Industry-University-Institute.

Source  : LG Display

Samsung, uncovered the Healthcare specialized smartwatch Simband

CNET reported on the release of Samsung’s wearable device the Simband at the Samsung Developer Conference held in San Francisco.

The prior Simband launched early May of this year was not a smartwatch type but a health band design with the function focused on health tracking to collect vast amount of data for researchers or medical specialists. Furthermore, it had a wide range of medical demands and sensor technologies, and in particular, it used SAMI cloud solution that collects and analyzes Samsung’s sensor-based health data.

Similar to the previous model, this Simband constantly measures medical data from various sensors. The display provides information as to heart rate, blood pressure, body temperature, amount of co2 and oxygen as well as blood pressure simulation.

<Simband that Samsung disclosed at the Developer Conference, Source ? CNET>

Samsung stated that this Simband is strengthened with the sensor, algorithm, and waterproof functions. Though the specifics concerning the display was not mentioned, it is considered that the AMOLED panel for the Gear S was used given that it is curved display and 2 inches.

Source – CNET