LG Display, next is the plastic OLED!

Supported by the success of WOLED production for OLED TVs, LG Display is ambitiously formulating the next project with the plastic OLED. The development of dual-edge plastic OLED was completed as an extension of the plastic OLED product already used in LG’s G Flex and G Watch, and the product for automobile dash board is under preparation.

Presenting the curved plastic OLED display for dash board and dual-edge plastic OLED at the press conference exhibition hall of CES 2015, LG Display demonstrated its diverse products portfolio employing plastic OLED.

150130_LG디스플레이, 다음은 plastic OLED다!

 

LG Display CEO Han Sang-beom mentioned at the press conference that the dual-edge plastic OLED panel to apply for diverse customers and smartphones is under discussion and the product for a dash board is under development in close collaboration with two automobile companies. However, he also said that it may require more time as the display for an automobile demands brighter light quality and the clients are expecting to use it from 2017.

Though the original plastic OLED produced by LG Electronics for G Flex was only HD level resolution incompatible with other displays for smartphones, now the FHD plastic OLED for the G Flex 2 which was announced at CES 2015 secured enough competitiveness in terms of resolution compared to the LCD and OLED panels manufactured by other rival companies.

“A decision for investment will be made soon!” said Mr. Han at the end of the press conference regarding the plastic OLED line investment.

The size of the early investment is estimated to be Gen6 15K and the major clients for the plastic OLED panel will be LG Electronics and Apple.

Chung-hoon Lee, Editor, editor@olednet.co.kr

Continental AG, unveiled the flexible AMOLED display for the automotive market

Driving the Nation, the professional media providing automobile related information, posted an interview video with regard to the OLED technology integration conducted with Alexander Klotz from Continental AG Interior Electronics solutions at CES 2015 where Continental AG revealed that the AMOLED display technology was applied to panels for automobiles.
According to Driving the Nation, Klotz explained the difference with LED but did not disclose some products that Continental is working on.


<CES 2015에서 공개한 Continental AG의 automobile instrument panel, source: Driving the Nation>

 In this way, the concept cars equipped with OLED are increasing in the recent automotive industry. Especially Audi employed the OLED light source for a rear lamp together with the flexible OLED display and rigid OLED display. In addition, Jaguar announced the use of transparent OLED display for the concept car C-X16 series. It is expected that the car interior display and light focused on transparency and flexibility will develop as a new application in the OLED market.

150126_Continental AG, 차량용 flexible AMOLED display 공개1

< OLED panel used in the Audi concept car (L), transparent display used in the C-X16 series of Jaguar(R)>

Audi’s Love for OLED

150119_Audi의 OLED 사랑

Audi has particular affection for OLED than any other automobile companies. For instance, it has announced the concept car Audi Q7 with its rear lights using OLED light panel and the recently unveiled concept car Prologue is equipped with the flexible OLED display featuring the resolution of 8.9 x 5.6-inch 287ppi (2560 x 1600) and three sheets of rigid OLED display.

For this CES 2015, the letters of Audi was displayed three dimensionally using the OLED light source at the exhibition space intended for R8 LMX together with the phrases of ‘OLED View 2’ and ‘Audi Matrix OLED.’

According to the personnel from Audi, OLED will be used actively as a light source for it has a beautiful quality than any other light sources.

 

Samsung Display, to break through crisis with diversification of OLED customer!

Samsung Display is speeding up to be post-Samsung Electronics. The world’s sole OLED panel that Samsung Display manufactures is applied to most of the products by Samsung Electronics’ IM Division. Samsung Display expected to expand the OLED panel market as building the A2 line additionally in 2013 but the Smartphone Galaxy S5 did not measure up to the expectations resulting gradual decrease of factory operation rate a long with the sales. The diversification of customers is required at this moment in the Samsung Display’s AMOLED panel industry which heavily relies on Samsung Electronics. And the result of those efforts begins to appear in the tablet PC area. In the last month, Dell revealed the tablet PC Venue 8 7000 using the Samsung Display’s 8-inch AMOLED panel (refer to the OLEDNET article posted on November 4), and now Fujitu released the tablet PC ARROW Tab F-03G with 10.5-inch AMOLED panel.  (http://www.fmworld.net/product/phone/f-03g/info.html#heading02). Fujitsu is emphasizing the excellent picture quality of the tablet PC with AMOLED panel compared to the product made of LCD. It has been only half a year since the OLED was applied to the tablet PC and yet, it is anticipated to be applied by a wide range of industries from next year given that global set companies begin to use OLED.141219_삼성디스플레이, OLED 패널 고객 다변화로 위기 돌파한다!

eMagin, developed IHMD to lead the microdisplay market

The U.S based OLED microdisplay company eMagin released the development of the Immersive Head Mounted Display (IHMD) on the company’s website which is to be the next generation of microdisplay.

This IHMD of eMagin is equipped with 2k by 2k high-resolution OLED microdisplay and patented optics compared to the bigger and lower resolution cell phone display and conventional optics.

Andrew Sculley, the CEO of eMagazin said that, ‘We will shift the performance and paradigm of VR HMD by developing a wide range of applications.’ Jerom Carollo, the vice president added that ‘OLED microdisplay is the fundamental reason that the size and the weight of VR HMD counterpart can be reduced in half.’

A field of view is over 100 degrees and the resolution is from 1 megapixel per eye (MP/eye) to 4 MP/eye. The IHMD offers the viewer function like ‘flip-up’ which is not available in any other VR HMD.

eMagin announced that it will hold an open competition to launch the IHMD. The first prototype is expected to be completed at the end of 2014 with the resolution of 4 MP/eye. eMagin hopes the IHMD to be applied to diverse areas including game, medical, architecture, 3D design, education, military use, etc., and the initial target will be the game market.

Display for the Color Deficient Person, Vision Aid

At the nation’s largest display exhibition IMID which was held in October at the KINTEX, Ilsan, the latest display products received great attentions including the Samsung Display’s curved UHD TV, Galaxy Note Edge curved edge display, etc.

Especially, the ‘Vision Aid’ function for the red-green color deficient person was noticeable above all technologies. It is a display of a new concept assisting red-green color deficient person to recognize precise colors. We had a chance to talk to the research and development personnel of Samsung Display and hear about the operation mechanism as well as the behind story.

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<Vision Aid R&D Personnel>

 

■ Tell us about the context of developing the Vision Aid!

→ We literally were researching the technology for the future display. We are not concerned with improving the existing picture quality related issues such resolution, contrast range, etc. but with finding new technologies which will be needed in the future. The conclusion made after a long consideration is ‘to make humanistic display for humans.’ As starting from that perspective, numerous projects came into the sight for us to develop the commonly termed ‘Bio Display’. And the Vision Aid is part of the Samsung Display’s Bio Display.

 

■ Tell us the meaning and significance of this technology!

→ It is said that everything in the 21st century is connected through the internet. It is not too much to say that one sees the world through a display of a smartphone, tablet, PC, etc. And there are over 3% of color deficient person in the general population of Korea. That is, at least 1.5 million people are not able to distinguish colors exactly. We believe this is very important to research the display that enables color deficient people to see precise images and videos in the era of internet.

This is not the first technology concerning the color deficient people. But previous technologies were primarily about increasing the color discrimination by changing the value of color like transforming the red into purple. Then, it becomes more difficult to recognize correct colors as it distorts the original color. The Vision Aid helps one to recognize color without any alteration or distortion of color.

 

■ Tell us more about the technological principles and methods!

→ The cone cells in the retina of the eye play a role of transmitting the detected lights to the optic nerves. There are three types of receptors for red, green and blue. The red-green color deficiency occurs as the functions of the receptors of red and green decrease. The degree of the cone cell function degradation determines the level of color deficiency. When it is impossible to distinguish red or green at all, one becomes red-green color blind.

The Vision Aid is a technology adjusting the red and green colors to appear more intense purposefully. For this purpose, the degree of color deficiency was digitized and classified to be applied as a color compensation technology and enhanced the completeness through the technology verification conducted in consultation with ophthalmologists.

 

■ What was the core element that enabled to realize this technology?

→ The Vision Aid is a technology possible due to the special quality of AMOLED that uses organic light emitting diodes. What you need to do is just control to emit stronger red and green colors. And it is possible to manage the degree of red and green colors depending on the level of color deficiency. However, there is a restriction in realizing it with LCD as it is structurally hard to control the light by pixel.

141114_samsungd1

<‘Vision Aid’ display that was uncovered at IMID 2014>

 

■ How was the collaboration process with ophthalmologists for the development of Vision Aid?

→ Many ophthalmologists of considerable authorities advised on numerous aspect in the course of development. For the customers who choose to use our product, we are currently joint developing the intuitive evaluation methods appropriate for IT devices.

Saying that “Until now, there only was the test method for color deficient people but no particular treatment, so it would be a great help if it is developed”, a professor who has developed the test method for color deficiency gave us a lot of help and proposed diverse ideas. The display technology is equivalent to the field concerning the human vision and thus, the experience with   ophthalmologists was helpful in developing other products.

 

■ Was there any episode in the process of development?

→ What was critical in the course of development was the hands on evaluation by the color deficient people but it was not easy to have testers. As it became known to the company that we are developing the technology for the color deficient people, many employees volunteered as a tester. One of them told us that he had to memorize the entire test sheet to pass the physical examination when it was hard to get a job. As those volunteer testers have experienced many discomforts due to the color deficiency, they were very much interested in the Vision Aid technology and willing to help us developing the product.

 

■ You all must have felt rewarded when developing this technology.

It is very reassuring to have many supporters who understand the importance of the bio display. It was a pleasant experience to realize a possibility for a new development of display as working with the professionals from the diverse fields such as ophthalmologists, psychiatrists, psychologists, etc. The biggest thrill is that this technology actually could be helpful for the people experiencing visual discomforts.

 

※ The color deficient person experience filter used in this video is to verify the Vision Aid function and there can be slight differences for each actual color deficient person.


Source : Samsung Display Blog

LG Display wins 2014 Popular Science Innovation Awards

LG Display (CEO Han Sang-beom, 韓相範 / www.lgdisplay.com) announced that the world’s first 18-inch flexible OLED that they developed won the ‘Best of What’s New 2014’ by the Popular Science in July.

The world’s largest science magazine, the Popular Science annually announces the innovative technologies and products of the year since 1987, and LG Display’s 18-inch flexible OLED received high praise in that it has realized the next generation future display.

LG Display’s award received flexible OLED is the world’s biggest OLED with the specifics including 18-inch size, 100 mega pixel HD level resolution (1200 × 810) as well as a 30R radius of curvature, meaning it can be rolled up to a radius of 3cm without influencing the function of the display and the possibility to realize large area rollable TV over 50-inch.

For the moment, the Transparent Flexible Display (TFD) is part of the national project of the future industry leading technology development program (new market creation type) led by the Ministry of Trade, Industry & Energy and the Korea Evaluation Institute of Industrial Technology. LG Display is leading this project in the aim of developing transparent and rollable large display over 60-inch by 2017 in participation with total 36 agencies of Industry-University-Institute.

Source  : LG Display

China to start mass producing AMOLED from the end of this year

Shenzhen Daily’s reporter Anna Zhao reported that Shanghai’s EverDisplay will begin to manufacture AMOLED panels starting the end of this year after the interview with Zhu Ketai, general manager of the company.

Zhu said that EverDisplay will increase production of a volume of high-quality AMOLED panels with high-definition and true color images, pointing out that although China’s mid- and low-end display screen market has been grown, the country still lacks a stake in the high-end product market with flagship brands.

 

Founded in October 2012, EverDisplay developed the 6-inch, VGA mono color AMOLED with 133ppi in January 2013. In December the same year, the company successfully developed the 5-inch HD full color AMOLED panel with 294ppi. With a line of the Gen-4.5 AMOLED products, the outfit aims to produce AMOLED panels used for smartphones, wearable devices, and automobiles and for the military purpose.

 

EverDisplay reportedly placed orders regarding two deposition systems respectively to Sunic System and Tokki in a bid to increase the manufacturing of AMOLED panels.

Samsung, to open market for UHD panel for mobile device

Phonearena, a dedicated website providing smartphone related information, reported that Samsung will start mass production of 5.9-inch UHD Super AMOLED above 700ppi in August next year.

The source of this news is not clear but at the last Analyst Days event, Samsung said that it is expected to produce UHD 2160×3840 AMOLED display in 2015. In addition, they also hinted the UHD display for a smartphone device through the roadmap presented at the workshop held last January using the word ‘diamond pixel’. This is closer to the PenTile method than the RGB stripe method.

They also mentioned 600ppi in the interview with LG Display in May of last year. And even added that the 700ppi panel for a smartphone device is eminent and Samsung’s effort for high picture quality is not surprising. It was reported that besides Samsung and LG, Sharp is recently working on 4K display for a mobile device which comes in as 5.5-6 inches.

It was measured that the UHD picture quality will be 746ppi for 5.9-inch panel. If it is intended for August of next year, the announcement is expected to be at IFA 2015, equipped in the Note 5.

141110_삼성

Source – PhoneArena

reporter@olednet.co.kr

 

Declining Japan’s Display Industry

The downtrend of Japanese display industry became obvious once again at the Display Innovation. Originally titled as the FPD International, the Display innovation 2014 was renewed with a different name to evoke a fresh wind in the display industry of Japan, only to find that it had failed to draw attention from the interested parties of the FPD industry.

At the FPD International 2013 held last year, about 200 FPD related companies participated whereas only 80 companies exhibited at the Display Innovation of this year, and the scale of the conference was also reduced drastically as implementing the event not in the existing convention center but in a section of the exhibition hall.

It was evident that the Japanese display industry is in the downturn as only Japan Display was joined as a panel company exclusive of the major Japanese panel makers like Sony, Sharp, Toshiba, Panasonic, etc.

However, it presented that the Japanese Display Industry is still alive as Japan Display reveals flexible AMOLED and technical skills to improve response rate of the LCD and color reproduction and real black, etc. of the LCD. And SEL shows AMOLED related new technologies.

141031_시들어가는 일본의 Display 산업

< View of SEL and Japan Display Booth at Display Innovation >

reporter@olednet.co.kr