ディスプレイ Archives - 27ページ目 (35ページ中)

[IAA 2015] Audi and Porsche, Propose Future Models of Smart Car

2015年 9月 22日/0 コメント/カテゴリ: ディスプレイ, 展示, 照明 /作成者: OLEDNET

At IAA 2015 (September 17 – 27), Audi and Porsche presented OLED lighting and display equipped vehicles.

In the past, Audi has proved OLED technology’s excellence through diverse models and demonstrations, including introduction of ‘swarm’ in 2013 with its 3D OLED car rear lighting panels. At this motor show, Audi revealed Audi e-tron quattro, the first concept car with Matrix OLED technology. As well as the Matrix OLED lighting, interior OLED display was also applied to the concept car. Audi explained that the Matrix OLED lighting, which was applied to the rear lighting, can continuously change lights and does not cast shadow. Full OLED interface was also applied to the car and all functions required in driving can be control by display touch. Audi revealed that they will gradually apply these technology to next generation Audi series.

Porsche presented their first four-seat electric sports car Mission E as a concept model. The instrument cluster for this concept car is displayed virtually in OLED. The menu can be activated through buttons on the handle. It can also be automatically activated as the cluster’s eye tracking system can perceive the driver’s attention. The display also follows the seat position and body attitude of the driver in what is known as a parallax effect; the display moves according to the driver’s posture for easier viewing. Porsche revealed that Porsche Car Connect technology will also be applied which will allow the user to control key functions of the vehicle through a smartphone.

As OLED using lighting and display are actively applied to smart cars, attention on the automotive OLED is also increasing. At the National Research Development Industry General Workshop, held in July 2015, Samsung Display and LG Display each stated their thoughts on display that will be applied to future smart cars.

Samsung Display’s executive director Hye Yong Chu asserted that smart is display’s future, including smart car. She also explained that for the actualization of smart technology, other ancillary smart technology, such as eye tracking and voice recognition technology, are required.

Yoon Sooyoung, LG Display’s vice president, stated that automotive display can be used for CID, dashboard, cluster, and window, and that the development of transparent and flexible technology is necessary.

During the keynote session of IMID 2015, Munhyun Kim of Hyundai Motors revealed that OLED panels will mainly be applied to smart car compared to LCD as it can easily be flexible. He also added that the automotive OLED’s percentage within the total OLED market will increase, and anticipated that it will exceed 30% in 2017.

Porsche Mission E, Porsche Home page

Hon Hai Precision, Actively Participating in AMOLED Panel Business?

2015年 9月 17日/0 コメント/カテゴリ: ディスプレイ /作成者: OLEDNET

On September 9, Tera Semicon Corporation announced the agreement with Taiwan’s Hon Hai Precision to supply AMOLED manufacturing equipment worth approximately US$ 79,000 million*. Tera Semicon mainly supplies OLED crystallization equipment for poly-Si and curing equipment

Hon Hai Precision is a world leading manufacturing company that began as an electronics component manufacturing company in the 1970s and became a contract manufacturer in the 2000s. Hon Hai Precision is better known to consumers as its subsidiary company as well as its trade name, Foxconn.

Hon Hai Precision has been consistently preparing for OLED panel production. Hon Hai Precision’s subsidiary company Innolux took over Chimei, which has technology to mass produce OLED, and in 2013 announced plans to establish OLED R&D center in LCD factory operated jointly with Sharp. Additionally, in September 2014, Hon Hai Precision mentioned that they will actively begin flexible AMOLED panel development aiming to mass produce in 2016.

This order for Tera Semicon Corporation is analyzed to be in consideration of Apple’s application of flexible AMOLED panel for iPhone series. Apple is Hon Hai Precision’s best client; of the total manufacturing products iPhone occupies 18% and iPad 17%.

At present, Samsung Display and LG Display are the only companies capable of flexible AMOLED panel mass production, with AUO and Japan Display perhaps joining the ranks in the next 2-3 years. With this Hon Hai Precision AMOLED manufacturing equipment order, heated competition for flexible AMOLED panel supply is expected.

*1 USD = 1,100 KRW

AIXTRON Supplies R&D Encapsulation Equipment OPTACAP

2015年 9月 14日/0 コメント/カテゴリ: ディスプレイ, 装備 /作成者: OLEDNET

On 9 September, AIXTRON, a deposition equipment production company, revealed that they supplied encapsulation equipment OPTACAP to a major Asian display maker.

OPTACAP encapsulation is a research equipment that handles substrates size of 200mm x 200mm. AIXTRON revealed that this was ordered in the third quarter in 2015 and is scheduled to be delivered in the first quarter of 2016. The OPTACAP’s PECVD technology enables the deposition of barrier film used in TFE process of OLED display, OLED lighting, organic photovoltaic and flexible electronic device.

CTO (chief technology officer) of AIXTRON, Andreas Toennis, said, “thin-film encapsulation is an essential step within the OLED manufacturing process. Therefore, we are delighted to be able to provide an innovative solution to the industry which delivers excellent barrier films at high throughput. Therefore, this solution contributes to a significant reduction of manufacturing costs for the critical encapsulation process step within the production of flexible as well as rigid OLED devices”.

In April 2015, AIXTRON acquired PlasmaSi, located in Silicon Valley in order to develop OPTACAP encapsulation technology.

General Class AMOLED Panel Estimated to be Extensively Supplied. How Will it Affect OLED Industry?

2015年 9月 11日/0 コメント/カテゴリ: ディスプレイ /作成者: OLEDNET

Only 2 models of smartphone with the general class AMOLED panel were released in the first 2 quarters of 2015. However, as 5 more models were revealed until August in the third quarter, it is expected that demand for general class AMOLED panel will gradually increase.

Currently 7 companies, including Samsung Display, are mass producing or aiming to mass produce small to medium-sized AMOLED panel of rigid type. China’s EDO or Taiwan’s AUO are believed to be producing in small quantity for samples. Other Chinese companies are also aiming to mass produce AMOLED panel but satisfying the current demand is analyzed to be difficult. At present, Samsung Display is the only panel company that can meet the demand for general class AMOLED panel by set companies. There is much interest in whether AMOLED industry can rebound with the Samsung Display’s movement in the second half.

It is expected that Samsung Display will increase operation rate of A1 and A2 rigid lines in the second half in order to meet the demand for general class AMOLED panel. Following this, emitting material companies’ sales increase is also anticipated and positively affect management of AMOLED industry’s ecosystem.

If the demand for general class AMOLED panel is higher than expected, there are some who believe that additional investment for A3 line could be for hybrid structure that can switch between rigid and flexible rather than flexible exclusive line.

There is much focus on how Samsung Display’s mass production and supply plans for general class AMOLED panel will affect the AMOLED industry growth.

General Class AMOLED Panel Applied Smartphone Released Until August 2015

OLED TV, Pay Attention to China and UHD

2015年 9月 11日/0 コメント/カテゴリ: ディスプレイ, 展示 /作成者: OLEDNET

IFA 2015 that opened on September 4, closed its curtains on 9. This year’s IFA was similar to IFA 2014 in terms of diverse OLED TV exhibition, but when analyzed in detail there were several differences.

First, the emphasis on UHD TV greatly increased. The percentage of UHD resolution of exhibited OLED TV was approximately 71% in IFA 2013, and 70% in IFA 2014. However, in IFA 2015, the percentage increased to approximately 92%. If the main theme for IFA 2014 was curved OLED TV products, UHD was the keyword for IFA 2015.

Another important factor is increasing participation by Chinese companies. In IFA 2013, only Haier exhibited OLED TV but this increased to 2 companies, Changhong and TCL, in IFA 2014. In IFA 2015, 3 companies, Haier, Changhong, and Skyworth, presented OLED TV. It is estimated that the OLED TV exhibition attendance by Chinese electronics companies will continue to consistently increase.

There is much attention on how many more Chinese companies will participate with OLED TV in IFA next year, and whether a new keyword following UHD will appear. Although IFA 2015 ended, OLED TV market continues to move.

Minus Growth for H1 OLED Material Market with Mere US$ 564 Million*

2015年 9月 9日/0 コメント/カテゴリ: ディスプレイ, 市場 /作成者: OLEDNET

According to UBI Research, the 2015 H1 OLED material market recorded approximately US$ 564 million; this is a 14% increase compared to 2014 H2, but a 24% decrease against 2014 H1.

Despite reports that Samsung Electronics and LG Electronics are selling much larger volumes of flexible OLED applied Galaxy S6 Edge and OLED TV respectively compared to last year, the OLED material market is gradually stagnating.

The main reason for this OLED material market’s downward turn is Samsung Display’s operation level which remained stationary at 50% in H1. This led to stationary material usage compared to the year before. LG Display is producing flexible OLED and large size OLED panel for TV. However, approximately only 100,000 units of OLED panels were sold in H1 and material usage was also lowl. The current capa. is 34K but as the OLED material cost spent in H1 is approximately US$ 36 million, the operation rate is analyzed to be only 30% of the total capa.

The OLED material market is decreasing because the supply price is rapidly falling without increase in production volume. OLED material companies are frustrated at the 10-15% price decrease per quarter. At present, as the only clients are Samsung Display and LG Display, material companies are compelled to reduce the price as the failure to do so could lead toward the termination of business. OLED material companies spend several thousands of millions of dollars annually on development to meet constant improvement demanded by clients. There is much difficulty for OLED material companies as display companies continue with one-sided demands without compensation regarding development cost.

For OLED industry to maintain its continued growth, it requires more than success of panel companies. Material companies that play a pivotal part within the industry have to continue development and production of quality materials in order to create a healthy growth cycle. However, display companies are destroying the ecosystem.

What OLED material companies currently crave is for Chinese display companies to mass produce OLED panels as soon as possible.

* 1 USD = 1,100 KRW

OLED Material Market Revenue 2014 H1 – 2015 H1

[IFA 2015] The Return of the OLED King

2015年 9月 8日/0 コメント/カテゴリ: ディスプレイ, 展示 /作成者: OLEDNET

Samsung Electronics, the current global leader of smartphone market share, challenged Apple to dominate smartwatch market with Galaxy Gear 2 armed with latest functions.

The exterior of Gear 2 changed to round type. Previous Gear copied rectangular fashion watch, but Gear 2 returned to the classic design.

Galaxy Gear 2, IFA 2015

Gear 2 has the most basic circular shape, but the rotating bezel within the simple design boasts the perfect blend of digital and analog. The rotating bezel design used in stop watch in quality sports watch was applied to add a touch of analog. At the same time, the smartwatch has the digital side from the jog dial used in quality vehicles, merging the analog with digital.

Smartwatches until now had to be touched to change screen. However, Gear 2’s rotating bezel allows the screens to be changed easily through dial rotation.

Galaxy Gear 2, IFA 2015

Gear 2 applied flexible OLED produced by Samsung Display same as Gear with its 1.2inch size and 360×360 resolution. Compared to competitors’ 1.3inch, it might feel smaller but has the highest resolution; Samsung Electronics used a smaller display with better expressiveness. Particularly, absolute black, one of the advantages of OLED, is actualized with this product. The quality of black in previous Gear fell short and the screen wallpaper showed hints of blue. The new display shows that it is of OLED leader, Samsung family, with its brilliant colors using latest OLED materials.

Gear 2 also uses Tizen OS and firmly differentiated itself from other products. In fact, other products employed Google OS and had a problem of basically being the same under the different exterior leading to no particular differentiation factors for the consumers.

However, deserving the title of the leader of the smart device, Samsung Electronics utilized independently developed Tizen and boasted totally different interior.

Galaxy Gear 2, IFA 2015

Samsung Electronics is investing much effort in Gear 2 promotion; with the exclusive booth, visitors can examine diverse forms of Gear 2.

Galaxy Gear2 Booth, IFA 2015

[IFA 2015] OLED TV’s Advantages from Skyworth’s Point of View

2015年 9月 7日/0 コメント/カテゴリ: ディスプレイ, 展示 /作成者: OLEDNET

In IFA 2015 (September 4-9), Skyworth exhibited 65inch 4K OLED TV in 3 curved and flat sets each in order to emphasize OLED TV’s advantages. Skyworth presented an interesting booth by providing a large screen in the middle of the booth for the visitors to experience OLED TV playing the F1 racing game.

OLED TV is the best TV to show video with fast movements as it has fast response time of u/sec. As the video is not delayed, the viewers can enjoy the contents without afterimage. This fast response time cannot be actualized in LCD TV.

Skyworth booth, IFA 2015

[IFA 2015] Thin Panel Thickness, No Longer Limited to OLED

2015年 9月 7日/0 コメント/カテゴリ: ディスプレイ, 展示 /作成者: OLEDNET

The thinness of OLED panels, achieved as OLED does not require backlight, is known as one of the big advantages of OLED. However, at IFA 2015, Sony proved that LCD can also be as thin as OLED.

The product, Perfect Wall-mounted 4K UHD TV, is an LCD TV but the thickness is mere 4.9mm. Compared to LG Electronics’ latest OLED TV’s 4.8mm, the thickness difference practically nonexistent.

Sony Perfect Wall-mounted 4K UHD TV, IFA 2015

In order to develop ultra-thin LCD TV, Sony placed backlight on the base and used glass type light guide.

Sony Perfect Wall-mounted 4K UHD TV, IFA 2015

[IFA 2015] Panasonic OLED TV

2015年 9月 4日/0 コメント/カテゴリ: ディスプレイ, 展示 /作成者: OLEDNET

Panasonic that used to lead Japanese electronics industry with Sony is focusing more on OLED TV industry. Until IFA 2014, Panasonic exhibited self-made OLED TV using oxide TFT and solution process OLED technology. However, since CES 2015 Panasonic presented LG Display’s WRGB OLED panel applied OLED TV. It is unusual to introduce OLED TV through IFA 2015 when Panasonic is only selling TV domestically and stopped TV business abroad. According to Panasonic the company is planning to mass produce within 2015.

OLED TV revealed in IFA 2015 is a CZ950 model with 4K resolution. It is interesting to note that special material is used to cover the back of the set to give a furniture look.

Panasonic OLED TV, IFA 2015

Panasonic is also presenting OLED TV and LCD TV in darkroom to demonstrate OLED TV’s superiority in contrast ratio.